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New look for Florida Lottery

Florida LotteryFlorida Lottery: New look for Florida Lottery
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TALLAHASSEE, Fla. — The Florida Lottery used its 25th anniversary to unveil a new logo on Monday, aiming to boost the $4.8 billion-a-year gaming system that is a major funding source for Florida's schools.

Lottery Secretary Cynthia O'Connell said the rebranding effort — which includes a more energetic looking flamingo logo — is targeted at keeping the online and scratch-off ticket games "innovative and fresh."

But it is also about money.

The Lottery provides more than $1.3 billion a year for the education budget. Since the first ticket sales in 1988 — which followed voter approval of the lottery in 1986 — the games have generated $24 billion for education, including $3.6 billion for state colleges and universities.

The lottery funds Florida's popular Bright Futures scholarship program, which pays a portion of the tuition for students attending state universities and colleges if they meet certain academic standards. O'Connell said some 600,000 students have used Bright Futures since the program began in 1997.

In addition to the education benefits, the lottery has also paid out $37.7 billion in prize money to game players, creating some 1,200 millionaires.

But like other "mature" lotteries, the Florida Lottery is continually challenged by trying to increase interest in the games in effort to keep current players and attract new ones, who in return, can generate more money for the education system.

In November, state economists projected Florida will sell $4.8 billion in lottery tickets this budget year, a 7.7 percent increase.

But in the longer term, ticket sales will remain relatively flat, according to the economists' estimate. Sales will rise by less than 1 percent in the next two budget years and climb only to 1.5 percent in the 2015-16 budget year.

That means the lottery's contribution to the education budget will only grow slightly, rising from an estimated $1.35 billion this year to $1.4 billion in 2015-16.

Lottery officials have increased play by bringing in new games. One of the most successful examples was Florida's decision to join the multi-state Powerball game, which can generate jackpots in excess of $100 million and helped boost Florida sales by 11 percent in the 2011-12 budget year.

On Monday, the Florida Lottery, along with Secretary of State Ken Detzner, unveiled a new scratch-off ticket game — the "Florida Treasure Hunt" — that links the contest with Florida's celebration this year of the 500th anniversary of the Europeans' first encounter with the state.

The $3 tickets provide a chance to instantly win a $50,000 prize, while non-winning tickets can also be entered for other prizes, ranging from a new Mazda CX-5 to vacation getaways.

The Lottery will celebrate the 25th anniversary of its first ticket sale this Saturday.

News story photo(Click to display full-size in gallery)

Thanks to Original Bey for the tip.

Herald-Tribune

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9 comments. Last comment 2 years ago by JakpotRetiree2b.
Page 1 of 1
helpmewin's avatar - dandy
u$a
United States
Member #106669
February 22, 2011
17583 Posts
Offline
Posted: January 8, 2013, 10:05 pm - IP Logged

Thumbs Up whatever makes them happySmiley

                 


    United States
    Member #123637
    February 25, 2012
    156 Posts
    Offline
    Posted: January 9, 2013, 12:44 am - IP Logged

    Another Joe Camel in the works. Their playing on the hopes that their bird will attract the heartstrings of youngsters to play the lottery as Joe Camel did to get the youngsters to smoke. I can see right through this crap! The bird has quite the personality for sure. It looks cool yes and will work to get more to play but Id say the logo was built out of greed. The Florida Lottery could care a less about children's education. Get real. I for one dont buy it, give me a break! Geesh! What are we numbskulls. I for one can see right through their marketing strategy. It aint for the children education, its to line their pockets. I clear  to see.Yep another Joe Camel. One day it might be banned because it attracts youngsters and encourages young adults to gamble.

      RedStang's avatar - threefin zpsd48411ab.jpg
      Dutchess NY
      United States
      Member #121966
      January 21, 2012
      2689 Posts
      Offline
      Posted: January 9, 2013, 1:30 am - IP Logged

      They make no sense. All they have to do is join MM and they will get their boost.

        Avatar
        Texas
        United States
        Member #132460
        September 4, 2012
        483 Posts
        Offline
        Posted: January 9, 2013, 10:17 am - IP Logged

        What does the duck mean there on the logo???  Duck means love right?  I didn't know that ducks love money?  Huh?? Did I make sense here?

          Lucky4Life's avatar - batman14

          United States
          Member #85038
          January 7, 2010
          190 Posts
          Offline
          Posted: January 9, 2013, 10:58 am - IP Logged

          Another Joe Camel in the works. Their playing on the hopes that their bird will attract the heartstrings of youngsters to play the lottery as Joe Camel did to get the youngsters to smoke. I can see right through this crap! The bird has quite the personality for sure. It looks cool yes and will work to get more to play but Id say the logo was built out of greed. The Florida Lottery could care a less about children's education. Get real. I for one dont buy it, give me a break! Geesh! What are we numbskulls. I for one can see right through their marketing strategy. It aint for the children education, its to line their pockets. I clear  to see.Yep another Joe Camel. One day it might be banned because it attracts youngsters and encourages young adults to gamble.

          You may be overthinking it a bit too much...

            Cletu$2's avatar - Lottery-050.jpg
            S.E.Iowa
            United States
            Member #120509
            December 21, 2011
            534 Posts
            Offline
            Posted: January 9, 2013, 12:11 pm - IP Logged

            What does the duck mean there on the logo???  Duck means love right?  I didn't know that ducks love money?  Huh?? Did I make sense here?

            That ain't a duck!

            Its a Flamingo.Floridas state bird,I think.

            When I was a boy I was told that anybody could become President; I'm beginning to believe it. ~Clarence Darrow

            There ought to be one day - just one - when there is open season on senators. ~Will Rogers

              justxploring's avatar - villiarna
              Wandering Aimlessly
              United States
              Member #25360
              November 5, 2005
              4458 Posts
              Offline
              Posted: January 9, 2013, 2:59 pm - IP Logged

              I liked the old logo and thought it was classier. 

              For some reason, the flamingo now looks shady, as if it's thinking "So, you really think if you spend your rent money, you'll win millions? Ha, ha, ha!"

                Avatar
                New Member

                United States
                Member #77979
                August 4, 2009
                2 Posts
                Offline
                Posted: January 9, 2013, 7:18 pm - IP Logged

                Another Joe Camel in the works. Their playing on the hopes that their bird will attract the heartstrings of youngsters to play the lottery as Joe Camel did to get the youngsters to smoke. I can see right through this crap! The bird has quite the personality for sure. It looks cool yes and will work to get more to play but Id say the logo was built out of greed. The Florida Lottery could care a less about children's education. Get real. I for one dont buy it, give me a break! Geesh! What are we numbskulls. I for one can see right through their marketing strategy. It aint for the children education, its to line their pockets. I clear  to see.Yep another Joe Camel. One day it might be banned because it attracts youngsters and encourages young adults to gamble.

                That's so true!!

                  Avatar
                  St. Pete Beach, Fl
                  United States
                  Member #131704
                  August 16, 2012
                  40 Posts
                  Offline
                  Posted: January 10, 2013, 10:11 am - IP Logged

                  I liked the old logo and thought it was classier. 

                  For some reason, the flamingo now looks shady, as if it's thinking "So, you really think if you spend your rent money, you'll win millions? Ha, ha, ha!"

                  I agree.  I dont like the new look or layout.  Blah.