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N.C. Gov. says lottery ads are 'annoying'

North Carolina LotteryNorth Carolina Lottery: N.C. Gov. says lottery ads are 'annoying'
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State legislators are proposing to revamp the way money from the North Carolina Education Lottery is spent after statewide scrutiny of its advertising practices.

Gov. Pat McCrory suggested in his State of the State address last week that lottery money should be allocated to fund more technology in schools.

"I'm recommending that we pursue legislation to reallocate a portion of money away from the bloated and frankly annoying advertising and the large administration cost of the lottery commission, and we will use that money to directly help our students with technology," he said in the speech.

N.C. legislators have since acted on McCrory's suggestions and proposed a bill that would expand digital learning in the state's public schools. The bill currently sits in education committees in both chambers.

According to the bill, the State Board of Education would determine if school districts have improved students' performance by 2016 and then allocate funds accordingly.

But Van Denton, spokesman for the North Carolina Education Lottery, said he fears reducing spending on advertisements would decrease the lottery's revenue.

"The success of our sales depends on a good advertising program," Denton said.

Denton said the decrease in revenue would take money away from funds for education.

The lottery is allowed to spend 1 percent of its total revenue on advertisements and up to 8 percent on administrative costs, he said.

But he said the lottery only spends a total of 4 percent on both advertising and administrative costs.

Critics of the lottery claim it exploits poor people who overestimate the probability of winning and are duped by overly optimistic advertising.

Terry Stoops, director of education studies at the John Locke Foundation, said that though he does not support the lottery, the bill would grant more flexibility to local school districts and improve the way the money is spent.

"I think it's a good idea for them to move money around according to their needs," he said.

Rob Schofield, director of research and policy development at N.C. Policy Watch, said both progressives and conservatives should agree on more money being allocated to technology in public schools.

But he said to be effective, legislators need to include similar proposals in the state's budget that do not solely concern lottery money.

"If it's an important priority, we all have to contribute," Schofield said.

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10 comments. Last comment 1 year ago by jimmy4164.
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September 7, 2011
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Posted: February 27, 2013, 10:55 am - IP Logged

State legislators are proposing to revamp the way money from the North Carolina Education Lottery is spent after statewide scrutiny of its advertising practices.

Gov. Pat McCrory suggested in his State of the State address last week that lottery money should be allocated to fund more technology in schools.

"I'm recommending that we pursue legislation to reallocate a portion of money away from the bloated and frankly annoying advertising and the large administration cost of the lottery commission, and we will use that money to directly help our students with technology," he said in the speech.

N.C. legislators have since acted on McCrory's suggestions and proposed a bill that would expand digital learning in the state's public schools. The bill currently sits in education committees in both chambers.

According to the bill, the State Board of Education would determine if school districts have improved students' performance by 2016 and then allocate funds accordingly.

But Van Denton, spokesman for the North Carolina Education Lottery, said he fears reducing spending on advertisements would decrease the lottery's revenue.

"The success of our sales depends on a good advertising program," Denton said.

Denton said the decrease in revenue would take money away from funds for education.

The lottery is allowed to spend 1 percent of its total revenue on advertisements and up to 8 percent on administrative costs, he said.

But he said the lottery only spends a total of 4 percent on both advertising and administrative costs.

Critics of the lottery claim it exploits poor people who overestimate the probability of winning and are duped by overly optimistic advertising.

Terry Stoops, director of education studies at the John Locke Foundation, said that though he does not support the lottery, the bill would grant more flexibility to local school districts and improve the way the money is spent.

"I think it's a good idea for them to move money around according to their needs," he said.

Rob Schofield, director of research and policy development at N.C. Policy Watch, said both progressives and conservatives should agree on more money being allocated to technology in public schools.

But he said to be effective, legislators need to include similar proposals in the state's budget that do not solely concern lottery money.

"If it's an important priority, we all have to contribute," Schofield said.

I Agree! I don't know what AZ spends on advertising, but it must be HUGE considering all the flashy and mind blowing psychological pressure they apply on the general public with TV, bill boards, and print.

    Tenaj's avatar - michellea
    Charlotte NC
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    June 18, 2005
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    Posted: February 27, 2013, 2:03 pm - IP Logged

    Did they mention that they proposed that the NC Lottery to be taken out of the hands of the Lottery Commission and put in the hands of the legislature.

    takeemtothebank

      mightwin's avatar - questns

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      Posted: February 27, 2013, 2:23 pm - IP Logged

      Geez get off the "poor" people are stupid and can't  understand the odds of winning.... critics of the lottery need to find a new slogan

        Todd's avatar - Cylon 2.gif
        Chief Bottle Washer
        New Jersey
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        May 31, 2000
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        Posted: February 27, 2013, 2:33 pm - IP Logged

        Geez get off the "poor" people are stupid and can't  understand the odds of winning.... critics of the lottery need to find a new slogan

        I Agree!

         

        Check the State Lottery Report Card
        What grade did your lottery earn?

         

        Sign the Petition for True Lottery Drawings
        Help eliminate computerized drawings!

          dallascowboyfan's avatar - tiana the-princess-and-the-frog.jpg
          Oklahoma
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          Posted: February 27, 2013, 5:08 pm - IP Logged

          Geez get off the "poor" people are stupid and can't  understand the odds of winning.... critics of the lottery need to find a new slogan

          Thumbs Up

          Win BIG everyone....White Bounce

          I Love Pink & Green 1908

            sully16's avatar - sharan
            Listens to the wind

            United States
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            October 28, 2009
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            Posted: February 27, 2013, 11:51 pm - IP Logged

            Progressives and Conservatives ? interesting choice of words.

            There's only one US Flag

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              Texas
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              Posted: March 5, 2013, 10:06 am - IP Logged

              I agree with Mr. Denton that the success of the sales depends on a good advertising program. I think that Gov. Pat McCrory must hate the lottery to be annoyed by the advertisement made. However such advertisement aid to boost the sales of the lottery.

                rdgrnr's avatar - walt
                -Ridge Runner- Oracle of the Appalachians
                Way back up in them dadgum hills, son!
                United States
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                April 28, 2009
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                Posted: March 6, 2013, 3:31 pm - IP Logged

                It makes no difference what a politician says he's gonna do with money.

                It's what actually happens with the money.

                Always follow the money trail to get to the truth.


                                                             
                                     
                                                         

                 

                 

                 

                 

                                                                                                                   

                "The only thing necessary for evil to triumph is for good men to do nothing"

                                                                                                            --Edmund Burke

                 

                 


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                  Posted: March 8, 2013, 10:33 am - IP Logged

                  I agree with Mr. Denton that the success of the sales depends on a good advertising program. I think that Gov. Pat McCrory must hate the lottery to be annoyed by the advertisement made. However such advertisement aid to boost the sales of the lottery.

                  I think he's more annoyed he can't control it ....but I think he wants legislature to control it rather than an independent commission.....

                    jimmy4164's avatar - andy warhol.jpg
                    State of Mind
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                    July 10, 2010
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                    Posted: March 12, 2013, 5:34 pm - IP Logged

                    N.C. Gov. says lottery ads are 'annoying'

                    Governor McCrory better hope his lottery people don't get inspired by their PA counterparts fighting privatization by a foreign corporation.

                    Vacuuming Lottery Funds

                     

                    I Love It!  Smile