UK National Lottery bosses came under fire last night as Britons voiced their outrage at today's price rise.
A poll carried out to coincide with the hike revealed 78 per cent of Lotto customers say the increase in price is unfair.
The price of a ticket will double from today to £2 a line, prompting furious players to threaten to boycott the game.
A survey of more than 1,500 people found 73 per cent of weekly players are either "unhappy" or "very unhappy".
It also found more than half of players feel ownership of Camelot by the Canadian Ontario Teachers' Pension Plan is "bad for the UK".
The Survation poll, for the Health Lottery, found more than 60 per cent of players took part because they want to support worthy causes.
Some 70 per cent said they are less likely to buy a National Lottery ticket from today in light of the price rise. Ukip deputy leader Paul Nuttall said: "This is going to be felt more by people with less money.
"It is just another way that the fun is being taken out of having fun."
It comes as Camelot is accused of wasting £15million on a flashy advertising campaign about the increase.
Politicians and players attacked bosses for squandering cash which could have been donated to good causes.
Camelot was forced to raise it's marketing campaign as players threatened to leave in their droves because of the increase.
Millions have been spent on billboard, internet and TV adverts to promote the rebranded £2 Lotto.
Labour MP Jim Sheridan recently criticized Camelot's new advertising campaign — the biggest since the National Lottery launched in 1994.
He said: "I am alarmed that Camelot is intending to spend £15million advertising its price hike for lottery tickets. This money could and should be going to charity."
"I have made clear my views to Camelot that instead of handing out ludicrously huge amounts to a few, they should look at spreading the money around to benefit more people.
"I expressed concern that thousands of people who play the lottery could do without the price rise."
The poll revealed more than a third of players would be more likely to start playing the Health Lottery, which costs £1.
Health Lottery chief executive Dominic Mansour said: "The results of our independent customer research shows that lottery players continue to find the financial realities of life very tough indeed. Players will find the Lotto price jump from £1 to £2 a shock in just the same way as doubling the price of bread, milk, petrol or even chocolates would be a shock.
"I can't think of another popular product that has doubled its price overnight in the same way. That's why Health Lottery tickets are staying at £1."
The Health Lottery has helped raise more than £39million for good causes on behalf of 51 local society lotteries.
From Saturday Lotto prizes will rise for three or four numbers from £10 to £25 and from £60 to £100 respectively.
However, the average prize will fall for matching five numbers from £1,500 to £1,000 and be halved to £50,000 for five numbers and the bonus ball.
A Camelot spokesman said: "We are confident that the vast majority of our existing players will love the changes we are making and the new prizes they will be able to win."