NY senator in quest to print ads on lottery tickets

Jun 20, 2014, 8:30 am (21 comments)

New York Lottery

ALBANY, N.Y. — A bill from New York state Sen. Diane Savino allowing for ads to be placed on lottery tickets and terminals has passed the Senate, and Ms. Savino said it could raise hundreds of millions of dollars for education without increasing taxes.

The bill would allow for ads to be placed on Lotto tickets and Quick Draw terminals.

Ms. Savino (D-North Shore/Brooklyn) said that around 137 million tickets were sold in New York alone for the recent $654 million Powerball lottery.

"Imagine if all those tickets had advertisements on them that could have raised revenue for New York state," she said. "That is less money we need from your pocket in taxes to run schools and colleges throughout New York. Everyone wins."     

The legislation passed 58-2 and now goes to the Assembly, where Ms. Savino is optimistic about passage.

"Hopefully, in the near future, New York Lottery will have a new way to bring in hundreds of millions in revenue," she said.   

Michigan and Massachusetts both allow for ads on lottery and keno-style "quick draw" games, the lawmaker said.  Michigan estimates that the ads generated $45 million for state coffers in 2013.

Ms. Savino said that New York led the country with lottery sales of $6.2 billion in fiscal 2010. 

A recent Gallup Poll on gambling in America found that 57 percent of American adults reported buying a lottery ticket in the past 12 months. 

Ms. Savino has long advocated for government and authorities to produce revenue through advertising on their assets, including buses and bridges.

silive

Comments

mypiemaster's avatarmypiemaster

How does this benefit us, the lottery players?

Gleno's avatarGleno

Hope our Governor of N. J. uses this idea as well, instead of messing with state pensions or the proposed tax hike on the rich as proposed by his opposition.

See Ya!

noise-gate

They hoping that you will take the time to read the ads, similar to sitting through all the trailers in a movie theatre before seeing what you originally showed up for.

Goteki54's avatarGoteki54

Here's a crazy idea, how about Ms Savino focus more on how to control New York's out of control spending and eliminate the waste, fraud and abuse in the state's government. Live within it's means. The day that happens, I'd hit the powerball.

Coin Toss's avatarCoin Toss

Oh great, NASCAR looking lottery tickets.

Bang Head

RedStang's avatarRedStang

The Ads will probably be the new Casinos they plan on building. More money for the 5 10 20 billion dollar bridge.

lejardin's avatarlejardin

So who owns the advertsing company?  Friends, family?  Yes, i am so jaded, I trust NO politician.

mrcraft's avatarmrcraft

No, thanks.  I don't want bigger draws tickets than what I already get.

TnTicketlosers's avatarTnTicketlosers

Alot less winners to pay for ads.Hey Tennessee do this too.Please..I hate the tennessee lottey.

HoLeeKau's avatarHoLeeKau

Idaho has had ads on draw tickets for years.  I think they're annoying because it makes your tickets huge, but I was not aware they were getting paid for them.  I guess if it's a revenue stream, then it probably makes sense.

GiveFive's avatarGiveFive

As a property owner living in The State of New York, I pay $6,000 per year in school taxes.  If printing ad's on Lotto tickets helps to keep my school taxes from going any higher, all I can say is how soon do they plan to start selling and printing the ad's??

haymaker's avatarhaymaker

Quote: Originally posted by lejardin on Jun 20, 2014

So who owns the advertsing company?  Friends, family?  Yes, i am so jaded, I trust NO politician.

Jaded ? or just smart ?

haymaker's avatarhaymaker

Quote: Originally posted by GiveFive on Jun 20, 2014

As a property owner living in The State of New York, I pay $6,000 per year in school taxes.  If printing ad's on Lotto tickets helps to keep my school taxes from going any higher, all I can say is how soon do they plan to start selling and printing the ad's??

Lottery by itself is supposed to benefit education in Jersey,

but more than 69% of my $11000 + property tax goes to the school district.

Pita Maha's avatarPita Maha

I don't care.  I seem to be ad-blind anyway.  Something in my brain turns off at the sight of an ad.  Probably because they annoy me.  I got a phone call from some marketing company a few years ago, said they were doing a survey on ads. They asked me about certain ad campaigns, describing them in detail - where did I recall seeing them, what they're about, etc.  I didn't have the slightest clue about any of them.  When ads come on the TV, I get up and go do something - get a drink of water, fold laundry, floss my teeth.  Anything just so I don't have to sit through an overly loud load of BS.  They could print whatever they wanted on my lottery ticket, I would probably not notice.

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