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Wyoming Lottery kicks off media blitz

Wyoming LotteryWyoming Lottery: Wyoming Lottery kicks off media blitz
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Powerball, Mega Millions tickets on sale Aug. 24

Includes video report

The Wyoming Lottery Corporation today kicked off a comprehensive, statewide, multimedia marketing campaign as part of the countdown toward the initial sale of lottery tickets in Wyoming on August 24.

The "Get Ready to Play" campaign launches today, July 23, across Wyoming in a number of mediums, from traditional print and broadcast advertising, to digital efforts. Television and radio ads focus on the quest to catch the elusive jackpotalope — a creature that's worth millions and described as part jackalope, part jackpot and 100 percent Wyoming.

"We want to generate excitement among Wyoming residents about being able to play two national lottery games that have massive jackpots and offer chances to win four nights a week, all right here in our state," said Jon Clontz, the Wyoming Lottery's Chief Executive Officer. "Wyoming's chance to play is coming just a month from now on August 24."

As part of its initial marketing push, the Wyoming Lottery Corporation signed on as a platinum sponsor of the 2014 Cheyenne Frontier Days, which runs July 18- 27 in Cheyenne, Wyoming. Today, July 23, the Wyoming Lottery will be highlighted as an official sponsor of CFD, the world's largest outdoor rodeo and western celebration.

VIDEO: Watch the TV ad

7G8xK7zwowsWyoming Lottery kicks off media blitzThe Wyoming Lottery Corporation today kicked off a comprehensive, statewide, multimedia marketing campaign as part of the countdown toward the initial sale of lottery tickets in Wyoming on August 24.T00M30Shttp://img.youtube.com/vi/7G8xK7zwows/1.jpghttp://youtu.be/7G8xK7zwows2014-07-23T14:42:00-05:00

AUDIO: Listen to the radio ad

Print ad

News story photo(Click to display full-size in gallery)

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9 comments. Last comment 5 months ago by dallascowboyfan.
Page 1 of 1
maringoman's avatar - kobold
Massachusetts
United States
Member #37433
April 14, 2006
2203 Posts
Offline
Posted: July 23, 2014, 4:12 pm - IP Logged

At least now Wyoming residents don't have to go out of state to play some PowerBall & MM quick picks and lose. They can do that in the comfort of their neighborhood.

It's a futile effort.

    noise-gate's avatar - images q=tbn:ANd9GcR91HDs4UJhjxO7cmeMQWZ5lB_FOcMLOGicau4V74R45tDgPWrr
    Bay Area/ California
    United States
    Member #136482
    December 12, 2012
    2165 Posts
    Offline
    Posted: July 23, 2014, 6:43 pm - IP Logged

    At least now Wyoming residents don't have to go out of state to play some PowerBall & MM quick picks and lose. They can do that in the comfort of their neighborhood.

    l read where Wyoming has a population of under a million..enough said.

      cbr$'s avatar - maren
      Cordova,Al.
      United States
      Member #104485
      January 15, 2011
      627 Posts
      Online
      Posted: July 23, 2014, 7:17 pm - IP Logged

      Powerball, Mega Millions tickets on sale Aug. 24

      Includes video report

      The Wyoming Lottery Corporation today kicked off a comprehensive, statewide, multimedia marketing campaign as part of the countdown toward the initial sale of lottery tickets in Wyoming on August 24.

      The "Get Ready to Play" campaign launches today, July 23, across Wyoming in a number of mediums, from traditional print and broadcast advertising, to digital efforts. Television and radio ads focus on the quest to catch the elusive jackpotalope — a creature that's worth millions and described as part jackalope, part jackpot and 100 percent Wyoming.

      "We want to generate excitement among Wyoming residents about being able to play two national lottery games that have massive jackpots and offer chances to win four nights a week, all right here in our state," said Jon Clontz, the Wyoming Lottery's Chief Executive Officer. "Wyoming's chance to play is coming just a month from now on August 24."

      As part of its initial marketing push, the Wyoming Lottery Corporation signed on as a platinum sponsor of the 2014 Cheyenne Frontier Days, which runs July 18- 27 in Cheyenne, Wyoming. Today, July 23, the Wyoming Lottery will be highlighted as an official sponsor of CFD, the world's largest outdoor rodeo and western celebration.

      VIDEO: Watch the TV ad

      7G8xK7zwowsWyoming Lottery kicks off media blitzThe Wyoming Lottery Corporation today kicked off a comprehensive, statewide, multimedia marketing campaign as part of the countdown toward the initial sale of lottery tickets in Wyoming on August 24.T00M30Shttp://img.youtube.com/vi/7G8xK7zwows/1.jpghttp://youtu.be/7G8xK7zwows2014-07-23T14:42:00-05:00

      AUDIO: Listen to the radio ad

      Print ad

      News story photo(Click to display full-size in gallery)

      Congratulation to Wyoming Lottery. I think catching the elusive jackpotalope, is a cute logo.

        maringoman's avatar - kobold
        Massachusetts
        United States
        Member #37433
        April 14, 2006
        2203 Posts
        Offline
        Posted: July 23, 2014, 8:01 pm - IP Logged

        l read where Wyoming has a population of under a million..enough said.

        Under 1,000,000 people? wow. If one player matches 5 white balls with PP their lottery will be in deficit.

        It's a futile effort.

          sully16's avatar - sharan
          Listens to the wind
          Michigan
          United States
          Member #81740
          October 28, 2009
          20603 Posts
          Offline
          Posted: July 24, 2014, 6:44 pm - IP Logged

          I wish them great success.

          There's only one US Flag

            Goteki54's avatar - Lottery-007.jpg
            Baltimore, MD
            United States
            Member #143337
            May 30, 2013
            337 Posts
            Offline
            Posted: July 25, 2014, 10:14 am - IP Logged

            As of 2012, Wyoming's population was 576,412. Wow, some of the smallest mid sized cities in America have a bigger population then that of the entire state of Wyoming.  I don't know how they are going to be able to make the lottery work there. I wonder how much research did Wyoming put into this before deciding to go ahead with it?

            Following the trends and patterns means following the money!Banana

              shadowlady's avatar - Trek UFPSYM1.gif

              United States
              Member #154205
              April 7, 2014
              33 Posts
              Offline
              Posted: July 25, 2014, 3:40 pm - IP Logged

              As of 2012, Wyoming's population was 576,412. Wow, some of the smallest mid sized cities in America have a bigger population then that of the entire state of Wyoming.  I don't know how they are going to be able to make the lottery work there. I wonder how much research did Wyoming put into this before deciding to go ahead with it?

              Maybe they can make it work anyway.  It is possible that the people who go to the Indian casinos will throw their money this way too.

               

              I am thinking that maybe next month, I should drive the 100 or so miles just to buy a ticket in Wyoming, just because.

                THRIFTY's avatar - darth vader-face.jpeg
                NEW YORK
                United States
                Member #90537
                April 29, 2010
                3475 Posts
                Offline
                Posted: July 26, 2014, 11:04 am - IP Logged

                At least now Wyoming residents don't have to go out of state to play some PowerBall & MM quick picks and lose. They can do that in the comfort of their neighborhood.

                They are going to increase their chances of winning without facing other random events.Your odds of getting hurt while buying a lottery ticket are higher than winning.

                  dallascowboyfan's avatar - tiana the-princess-and-the-frog.jpg
                  Oklahoma
                  United States
                  Member #82391
                  November 12, 2009
                  5518 Posts
                  Offline
                  Posted: July 26, 2014, 11:49 am - IP Logged

                  Welcome to the lottery madness Wyoming Hurray!

                  I Love Pink & Green 1908