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New Mexico Lottery unveils new logo

New Mexico LotteryNew Mexico Lottery: New Mexico Lottery unveils new logo
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ALBUQUERQUE, N.M. — The New Mexico Lottery unveiled a new, streamlined logo today, saying it's necessary to be recognizable on social media.

"Our new logo keeps the iconic roadrunner because the bird is so important to the image of both the state and the lottery," said New Mexico Lottery CEO David Barden.

In the new interpretation, the roadrunner logo has been fine-tuned for digital media, an environment that didn't exist when the lottery was created 18 years ago.

"We're entering a new era of great new games and fun promotions and our logo will help us tell that story to players whether they're in stores, watching TV, boarding a transit bus or checking mobile apps," Barden said.

The logo was created by Joby Elliott, 28, who works for the lottery as a graphic designer.  Before joining the lottery in 2008, Elliott attended the University of New Mexico on a Legislative Lottery Scholarship.  The Socorro native studied studio art.

"I owe my education and my career to a Legislative Lottery Scholarship," Elliott said.  "If I can help the lottery be successful, then I can help all the college students following me be successful, too."

Elliott said the design was one of 12 rough concepts he presented to CEO Barden and the lottery's marketing staff.

"This design stood out because it is familiar, but simpler and more compelling," Elliott said.  "It will work whether it's 10-feet tall on a billboard or a quarter inch long on the screen of a smart phone."

The design is a refresh of the lottery's previous logo created in 1996.  It featured multi-colored confetti raining down on a highly detailed roadrunner.  Under the bird, an "old-west" typeface made the New Mexico Lottery's name appear to have been chiseled into a weathered wooden plank.  When the logo was shrunk to fit small formats such as Facebook profile pics or mobile phone apps, all those details became difficult to recognize.

In Elliott's reinterpretation, the iconic roadrunner is on the run.  Details depicting the roadrunner's feathers have been eliminated to streamline the bird's profile and suggest forward movement.  An elongated oval spiral represents the blur of the bird's running legs.  The wooden plank has been replaced by a raft of rolling lottery balls to further enhance a feeling that the bird is going places.  A sans-serif typeface makes the New Mexico Lottery's identity easier to read.

"The design is clean, bold and communicates a high-energy business," Elliott said.

And just as importantly, the new logo is "flexible."

"It works well in a vertical, horizontal or animated format and we can use whatever color we need to make it pop off the page or the screen," he said.

The lottery will roll out the logo over the next several months.

News story photo(Click to display full-size in gallery)

News story photo(Click to display full-size in gallery)

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9 comments. Last comment 4 months ago by EZMONEE.
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lakerben's avatar - nw gnome.jpg
New Mexico
United States
Member #86100
January 29, 2010
8631 Posts
Offline
Posted: August 6, 2014, 11:02 pm - IP Logged

Nice!

I have roadrunners in my front yard all the time.  They are eating apples and anything else they can find to eat!

 

Patriot

No bs, just numbers.

 

Patriot

    helpmewin's avatar - dandy
    u$a
    United States
    Member #106669
    February 22, 2011
    17812 Posts
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    Posted: August 7, 2014, 12:04 am - IP Logged

    Congratulations New Mexico Lottery: Good job Mr, ElliottDance

                     

      helpmewin's avatar - dandy
      u$a
      United States
      Member #106669
      February 22, 2011
      17812 Posts
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      Posted: August 7, 2014, 12:07 am - IP Logged

      Nice!

      I have roadrunners in my front yard all the time.  They are eating apples and anything else they can find to eat!

       

      Patriot

      LOL  I only seen one in Texas

                       

        Avatar

        Sweden
        Member #153636
        March 20, 2014
        29 Posts
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        Posted: August 7, 2014, 12:43 am - IP Logged

        Meep! Meep!

          hearsetrax's avatar - 78638c467ef281febf24383e126f74b6

          United States
          Member #52345
          May 21, 2007
          1916 Posts
          Online
          Posted: August 7, 2014, 6:38 am - IP Logged

          Meep! Meep!

          Green laugh

          buried treasure

            haymaker's avatar - Lottery-012.jpg
            egg harbor twp.south jersey shore
            United States
            Member #112972
            June 29, 2011
            3214 Posts
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            Posted: August 7, 2014, 8:17 am - IP Logged

            So is the coyote the player that never gets close enough to win ?

            No matter how hard he tries and how many ACME systems he uses ? LOL

            Extraordinary Popular Delusions & the Madness of Crowds    -- Charles Mackay  LL.D.

              sully16's avatar - sharan
              Listens to the wind
              Michigan
              United States
              Member #81740
              October 28, 2009
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              Posted: August 7, 2014, 8:46 am - IP Logged

              Meep Meep, nice!

              There's only one US Flag

                lakerben's avatar - nw gnome.jpg
                New Mexico
                United States
                Member #86100
                January 29, 2010
                8631 Posts
                Offline
                Posted: August 7, 2014, 12:11 pm - IP Logged

                LOL  I only seen one in Texas

                With the drought we have seen coyotes,racoons, and now roadrunners around the city .  Now that we have had some rain there are still roadrunners up and down the street.

                No bs, just numbers.

                 

                Patriot

                  EZMONEE's avatar - Lottery-057.jpg
                  BULL CITY
                  United States
                  Member #106264
                  February 15, 2011
                  7024 Posts
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                  Posted: August 7, 2014, 3:40 pm - IP Logged

                  Love it! Meep! Meep!

                  EZ$ GUARANTEED PICKS!!