Welcome Guest
Log In | Register )
The time is now 7:38 pm
You last visited September 17, 2014, 7:35 pm
All times shown are
Eastern Time (GMT-5:00)

Iowa Lottery chief addresses online ticket sales

Iowa LotteryIowa Lottery: Iowa Lottery chief addresses online ticket sales
52
Rating:

CEDAR RAPIDS, Iowa — Nothing seems farther away from the world of the smartphone, computer tablet and the future than the line at the grocery or convenience store to buy a lottery ticket.

However, Terry Rich, president and chief executive officer of the Iowa Lottery, on Monday said the Iowa Lottery is not a stodgy outfit, and he said it is educating itself for a coming time when Iowa Lottery players likely will be able to purchase tickets for lotto games like Powerball and Mega Millions via phone, tablet or computer.

Illinois and other states already offer the option, which Rich said is especially popular in Europe.

"I personally don't sense the desire to jump into it head first is here in the state right now," Rich said in an interview in Cedar Rapids. "But I think there is a desire to have that convenience, and that desire or convenience factor continues to increase. Everybody has a cellphone. Everybody has a mobile device they are using."

He said younger adults especially depend on mobile devices, and he said the Iowa Lottery may need to provide an online option to get access to the next generation of lottery players.

In states that already allow the mobile or online purchase of lottery tickets, a customer deposits money in a lottery account, and then the lottery withdraws money from the account as the customer purchases tickets. Applications for mobile devices can alert the customer as a drawing deadline approaches, can report if the ticket was a winner or loser and can limit the amount of money per particular period that the customer can spend. The system also verifies if the player is an adult and if he or she lives in the state.

"All those safeguards are technologically available today," Rich said.

He said the Illinois Lottery has experienced incremental growth, but not exponential growth, since online lottery sales began.

"This isn't something that everybody is going to run out and do, but it fills the gaps and allows you to work with the 21 to 30 age group that uses only cellphones," Rich said.

The Iowa Lottery saw sales drop 7.4 percent in the fiscal year that ended June 30, 2014, though Rich said the view that mattered was the five-year one, In the five-year view, the proceeds from the Iowa Lottery that go to the state of Iowa has increased more than 20 percent, from $60 million to $74 million a year, he said.

He said the Iowa Lottery always is working on new scratch-ticket designs and he said the operation has added a new lotto game, "All or Nothing," in the last year.

"We've been successful enough in the last few years," Rich said, explaining that there was no pressure for the Iowa Lottery to rush into online ticket sales.

"Taking some time, talking through the social implications with elected officials is absolutely a nice thing to be able to do. To take our time, do it right and do it in a methodical way," Rich said.

He said any push by Congress to put the federal government in the business of online gaming or lottery sales could accelerate the Iowa Lottery's move to online sales. It is important that states control oversight of the gaming business, he said.

Rich said the Iowa Lottery also is interested in working in concert with Iowa's casinos as the casinos look to provide online gaming for games like poker as a way to keep Iowa online gaming dollars in the state rather than lose them to international gaming sites.

Rich said Iowans who see that residents next door in Illinois can buy lottery tickets online may begin to more frequently ask why Iowans can't do the same thing in Iowa.

"That's why we go to the (workshop) sessions and learn about what's happening in Illinois and in Europe and all the different places," Rich said. "So we're ready, so we don't start from scratch. We're not going to be number one. But we don't want to be last either."

Sixty percent of Iowa Lottery sales are from instant scratch tickets, 35 percent from lotto tickets, and 5 percent from pull-tabs, according to Iowa Lottery figures.

The Gazette

We'd love to see your comments here!  Register for a FREE membership — it takes just a few moments — and you'll be able to post comments here and on any of our forums. If you're already a member, you can Log In to post a comment.

5 comments. Last comment 27 days ago by THRIFTY.
Page 1 of 1
helpmewin's avatar - dandy
u$a
United States
Member #106669
February 22, 2011
17165 Posts
Offline
Posted: August 12, 2014, 1:19 pm - IP Logged

I say take a chance Go For It!!Banana

Ricky Bobby's Dad said (if your not first your Last)Green laugh

                 

    mamamary517's avatar - Lottery-024.jpg
    Brooklyn, NY
    United States
    Member #115857
    August 29, 2011
    64 Posts
    Offline
    Posted: August 12, 2014, 7:07 pm - IP Logged

    It's about time......no more standing on a long line with slow people in front of you and people in a hurry behind you!  I hate when I am the only one in

    the store and the clerk is behind the counter waiting for me to think of my numbers.....of course when I start giving him the numbers he goes into a fog and keeps repeating the wrong numbers!!!!!  Oh how I would love to be able to use an app on my device to make a purchase.  Rant

      user71926's avatar - batman34
      New Member
      New York, NY
      United States
      Member #156556
      June 22, 2014
      11 Posts
      Offline
      Posted: August 13, 2014, 5:16 am - IP Logged

      I like the idea of paying cash for my lottery tickets.  It's actually a work out for me.  I  enjoy taking the time walking to the store, maybe even chatting with another customer while waiting in line.  All these little motions I find it rewarding in it's own.  People you really need to work those bums instead of sticking them on your bottom in front of those monitors otherwise winning will only clogged up your heart! LOL ... plus, this way I won't over spend if I use spare cash instead of a credit card or worry that some wacko would hacked my private info online.    When I win, I know for sure I put the effort in it. 

      I am thrill that technology offers us so much... almost everything is a click of a button away how so convenient.  However, I am a  little skeptical about the online sales of the lotteries despite the top notch technology there is out there today.  For the same reason I don't go to casinos or online gambling.  You could loose all your savings if you can't control your appetite.  I've known good folks went sour on their money with gambling.  Right now there are some difference between the casino and lotteries.   Casino mainly privatized profits for their own bellies, while the lotteries some what funds their states. I don't know how lotteries will change I hope it doesn't too much.  My hope is that it will be for the better for it's consumers instead of giving addicts easier assess.

      ''He has achieved success who has worked well, laughed often, and loved much.''~Elbert Hubbart

       

      "Our patience will achieve more than our force."~Edmund Burke

        user71926's avatar - batman34
        New Member
        New York, NY
        United States
        Member #156556
        June 22, 2014
        11 Posts
        Offline
        Posted: August 13, 2014, 5:55 am - IP Logged

        It's about time......no more standing on a long line with slow people in front of you and people in a hurry behind you!  I hate when I am the only one in

        the store and the clerk is behind the counter waiting for me to think of my numbers.....of course when I start giving him the numbers he goes into a fog and keeps repeating the wrong numbers!!!!!  Oh how I would love to be able to use an app on my device to make a purchase.  Rant

        There are slips in all lottery stores for customers to fill out the numbers.  If you have a long list of numbers you could take as many as you can, most people don't use them, but they are there if you feel the need to. On the other hand,  I love hearing other people's numbers out loud. Sometimes I even use them or change them around a bit.

        ''He has achieved success who has worked well, laughed often, and loved much.''~Elbert Hubbart

         

        "Our patience will achieve more than our force."~Edmund Burke

          Avatar
          NEW YORK
          United States
          Member #90537
          April 29, 2010
          3248 Posts
          Offline
          Posted: August 21, 2014, 10:34 am - IP Logged

          Selling lottery tickets via the Internet is the future.