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    <title>Mass. Lottery to target younger players</title>
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    <description>Lottery Post News Story: Mass. Lottery to target younger players</description>
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      <title>Comment #2</title>
      <link>http://www.lotterypost.com/news/137823/643850</link>
      <guid isPermaLink="true">http://www.lotterypost.com/news/137823/643850</guid>
      <pubDate>Mon, 10 Jul 2006 22:29:32 GMT</pubDate>
      <dc:creator>DoubleDown</dc:creator>
      <description><![CDATA[Just,<br /><br />I would like some of what you are smoking. You get a double thud.]]></description>
      <category>DoubleDown</category>
      <wfw:comment>http://www.lotterypost.com/reply-topic.aspx?td=643850</wfw:comment>
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    <item>
      <title>Comment #1</title>
      <link>http://www.lotterypost.com/news/137823/642886</link>
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      <pubDate>Sun, 09 Jul 2006 05:28:05 GMT</pubDate>
      <dc:creator>Just6ntlc</dc:creator>
      <description><![CDATA[I hope the Numbers game and Mass. Lottery makes young players play and win.]]></description>
      <category>Just6ntlc</category>
      <wfw:comment>http://www.lotterypost.com/reply-topic.aspx?td=642886</wfw:comment>
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      <title>Mass. Lottery to target younger players</title>
      <link>http://www.lotterypost.com/news/137823</link>
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      <pubDate>Fri, 07 Jul 2006 10:50:47 GMT</pubDate>
      <dc:creator>Todd</dc:creator>
      <description><![CDATA[State Lottery officials are wagering a new advertising campaign will persuade young adults to take a chance on the Numbers Game, a contest with an aging player population.<br /><br />The state Lottery Commission last week extended its contract with advertising firm Hill Holliday of Boston for one year at $10 million, Executive Director Joseph Sullivan said.<br /><br />Part of the strategy will be to focus advertising in a place where Lottery officials believe they can reach more people in their 30s and 40s   th... [&nbsp;<a href="http://www.lotterypost.com/news/137823">More</a>&nbsp;]]]></description>
      <category>* Original News Story</category>
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