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    <title>$5M Mass. Lottery Ad Blitz Begins</title>
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    <description>Lottery Post News Story: $5M Mass. Lottery Ad Blitz Begins</description>
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      <title>Comment #1</title>
      <link>http://www.lotterypost.com/news/80219/170287</link>
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      <pubDate>Tue, 27 Jan 2004 13:12:20 GMT</pubDate>
      <dc:creator>CASH Only</dc:creator>
      <description><![CDATA[A story posted Tuesday 1/27 mentions that only Mega Millions will be promoted.]]></description>
      <category>CASH Only</category>
      <wfw:comment>http://www.lotterypost.com/reply-topic.aspx?td=170287</wfw:comment>
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      <title>$5M Mass. Lottery Ad Blitz Begins</title>
      <link>http://www.lotterypost.com/news/80219</link>
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      <pubDate>Fri, 23 Jan 2004 19:59:49 GMT</pubDate>
      <dc:creator>Todd</dc:creator>
      <description><![CDATA[Treasurer predicting campaign will bring in extra $25MThe Massachusetts Lottery embarks on an ambitious $5 million advertising campaign on Monday, with Lottery officials hoping to draw new players with a series of television, radio, newspaper and billboard ads that will appear through June.The  Jackpot Awareness  campaign will stress the Lottery's role in raising money for cities and towns, a claim that was somewhat undercut last year when Gov. Mitt Romney and legislators diverted nearly $150 mi... [&nbsp;<a href="http://www.lotterypost.com/news/80219">More</a>&nbsp;]]]></description>
      <category>* Original News Story</category>
      <wfw:comment>http://www.lotterypost.com/reply-topic.aspx?td=169176</wfw:comment>
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