Wyoming Lottery kicks off media blitz
Powerball, Mega Millions tickets on sale Aug. 24
Includes video report
The Wyoming Lottery Corporation today kicked off a comprehensive, statewide, multimedia marketing campaign as part of the countdown toward the initial sale of lottery tickets in Wyoming on August 24.
The Get Ready to Play campaign launches today, July 23, across Wyoming in a number of mediums, from traditional print and broadcast advertising, to digital efforts. Television and radio ads focus on the quest to catch th ...
Jul 23, 2014, 2:47 pm - Lottery News forum
Wyoming Lottery ad campaign starts with rodeo
With the launch of the Wyoming Lottery just over a month away, officials will begin a statewide advertising campaign and training the retailers who will be selling the tickets.
The Wyoming Lottery Commission heard reports Wednesday from staff on last-minute details leading to the first Powerball and Mega Millions ticket sales on Aug. 24. It is Wyoming's first foray into the lottery frenzy that has become a fixture in most other states.
Wyoming Lottery CEO Jon Clontz said he expects more th ...
Jul 17, 2014, 11:29 am - Lottery News forum
NY senator in quest to print ads on lottery tickets
A bill from New York state Sen. Diane Savino allowing for ads to be placed on lottery tickets and terminals has passed the Senate, and Ms. Savino said it could raise hundreds of millions of dollars for education without increasing taxes.
The bill would allow for ads to be placed on Lotto tickets and Quick Draw terminals.
Ms. Savino (D-North Shore/Brooklyn) said that around 137 million tickets were sold in New York alone for the recent $654 million Powerball lottery.
Imagine if all thos ...
Jun 20, 2014, 8:30 am - Lottery News forum
Mass. Lottery bases advertising hire on diversity
More capable company doesn't get contract for nondiversity, despite having female CEO
The Massachusetts Lottery's lucrative advertising contract, the source of the political downfall of former state Treasurer Tim Cahill, is again under fire after a marketing firm led by a prominent Boston businesswoman lost the bid under the state's diversity program.
The Patrick administration is defending the award of the $5 million Lottery contract to Connelly Partners, which is not owned by a woman or ...
Jul 8, 2013, 8:55 am - Lottery News forum
N.C. Gov. says lottery ads are 'annoying'
State legislators are proposing to revamp the way money from the North Carolina Education Lottery is spent after statewide scrutiny of its advertising practices.
Gov. Pat McCrory suggested in his State of the State address last week that lottery money should be allocated to fund more technology in schools.
I'm recommending that we pursue legislation to reallocate a portion of money away from the bloated and frankly annoying advertising and the large administration cost of the lottery comm ...
Feb 27, 2013, 10:49 am - Lottery News forum
Damaging evidence against former Mass Lottery overseer
Former Massachusetts state treasurer Timothy P. Cahill was directly involved in the state lottery's decision to launch a $1.65 million taxpayer-funded advertising blitz seen as benefiting his campaign for governor last year, according to e-mails and other documents obtained by local media.
In August 2010, Cahill met for lunch with Hill Holliday chief executive Michael J. Sheehan, according to e-mails between lottery officials and the Boston firm. Following that lunch, Diane Anderson, then the ...
Jun 22, 2011, 10:24 am - Lottery News forum
N.Y. Lottery to launch new ad slogan
The lottery that contributed Hey, you never know to the lengthy list of memorable advertising catch phrases vernacular is hoping to do it again, with a new slogan for its scratch-off games.
The slogan is the centerpiece of a campaign that formally begins this week for the New York Lottery. The campaign, by DDB New York, carries the theme Be ready not to be confused, presumably, with hit songs like Get Ready or People Get Ready or the Boy Scout motto, Be prepared.
The message of Be ready i ...
May 10, 2011, 8:04 am - Lottery News forum
Most Kentucky Lottery players don't know where the money goes
Kentucky is only state with odd law that prohibits advertising where funds go
Since its inception, the Kentucky Lottery has taken in $12.5 billion. A recent study said most people in the commonwealth have no idea where that money goes.
A local TV station has been investigating how much of that Powerball cash actually goes to Kentucky.
Kentucky Lottery officials believe they could be taking in more money if Kentuckians were better informed about lottery proceeds, but state law is prevent ...
Oct 29, 2010, 9:53 am - Lottery News forum
Mass. Lottery ads still on radio two days after Cahill agreed to a halt
Radio spots from a million-dollar advertising blitz for the Massachusetts Lottery continued to run yesterday, two days after state Treasurer Timothy P. Cahill, an independent gubernatorial candidate, said he would stop airing the taxpayer funded advertisements.
A spokesman for the Massachusetts State Lottery Commission said the ads would cease by last night, adding that the process for killing a major ad campaign took some time. The lottery said the ads could not have been stopped immediately ...
Oct 17, 2010, 7:34 pm - Lottery News forum
Mass. Lottery ad creates election controversy
Just 18 days ahead of Election Day, the Massachusetts Lottery now says it is pulling its ads from the air after accusations that the Cahill campaign may have been trying to benefit from them.
Massachusetts state attorney general Martha Coakley will be investigating to see if there was any collaboration between Cahill's campaign and the state lottery. As part of his job as Massachusetts treasurer, Cahill oversees the lottery and has agreed to pull the multi-million dollar ad blitz while the al ...
Oct 15, 2010, 4:41 pm - Lottery News forum