Mass. Lottery bases advertising hire on diversity
More capable company doesn't get contract for nondiversity, despite having female CEO
The Massachusetts Lottery's lucrative advertising contract, the source of the political downfall of former state Treasurer Tim Cahill, is again under fire after a marketing firm led by a prominent Boston businesswoman lost the bid under the state's diversity program.
The Patrick administration is defending the award of the $5 million Lottery contract to Connelly Partners, which is not owned by a woman or ...
Jul 8, 2013, 8:55 am - Lottery News forum
N.C. Gov. says lottery ads are 'annoying'
State legislators are proposing to revamp the way money from the North Carolina Education Lottery is spent after statewide scrutiny of its advertising practices.
Gov. Pat McCrory suggested in his State of the State address last week that lottery money should be allocated to fund more technology in schools.
I'm recommending that we pursue legislation to reallocate a portion of money away from the bloated and frankly annoying advertising and the large administration cost of the lottery comm ...
Feb 27, 2013, 10:49 am - Lottery News forum
Damaging evidence against former Mass Lottery overseer
Former Massachusetts state treasurer Timothy P. Cahill was directly involved in the state lottery's decision to launch a $1.65 million taxpayer-funded advertising blitz seen as benefiting his campaign for governor last year, according to e-mails and other documents obtained by local media.
In August 2010, Cahill met for lunch with Hill Holliday chief executive Michael J. Sheehan, according to e-mails between lottery officials and the Boston firm. Following that lunch, Diane Anderson, then the ...
Jun 22, 2011, 10:24 am - Lottery News forum
N.Y. Lottery to launch new ad slogan
The lottery that contributed Hey, you never know to the lengthy list of memorable advertising catch phrases vernacular is hoping to do it again, with a new slogan for its scratch-off games.
The slogan is the centerpiece of a campaign that formally begins this week for the New York Lottery. The campaign, by DDB New York, carries the theme Be ready not to be confused, presumably, with hit songs like Get Ready or People Get Ready or the Boy Scout motto, Be prepared.
The message of Be ready i ...
May 10, 2011, 8:04 am - Lottery News forum
Most Kentucky Lottery players don't know where the money goes
Kentucky is only state with odd law that prohibits advertising where funds go
Since its inception, the Kentucky Lottery has taken in $12.5 billion. A recent study said most people in the commonwealth have no idea where that money goes.
A local TV station has been investigating how much of that Powerball cash actually goes to Kentucky.
Kentucky Lottery officials believe they could be taking in more money if Kentuckians were better informed about lottery proceeds, but state law is prevent ...
Oct 29, 2010, 9:53 am - Lottery News forum
Mass. Lottery ads still on radio two days after Cahill agreed to a halt
Radio spots from a million-dollar advertising blitz for the Massachusetts Lottery continued to run yesterday, two days after state Treasurer Timothy P. Cahill, an independent gubernatorial candidate, said he would stop airing the taxpayer funded advertisements.
A spokesman for the Massachusetts State Lottery Commission said the ads would cease by last night, adding that the process for killing a major ad campaign took some time. The lottery said the ads could not have been stopped immediately ...
Oct 17, 2010, 7:34 pm - Lottery News forum
Mass. Lottery ad creates election controversy
Just 18 days ahead of Election Day, the Massachusetts Lottery now says it is pulling its ads from the air after accusations that the Cahill campaign may have been trying to benefit from them.
Massachusetts state attorney general Martha Coakley will be investigating to see if there was any collaboration between Cahill's campaign and the state lottery. As part of his job as Massachusetts treasurer, Cahill oversees the lottery and has agreed to pull the multi-million dollar ad blitz while the al ...
Oct 15, 2010, 4:41 pm - Lottery News forum
Group still trying to undermine Arkansas Lottery
As state higher education officials mail out notices to the first recipients of Arkansas' lottery-funded college scholarships, a group that fought creation of the lottery says it is gearing up to start its anti-lottery campaign anew.
Jerry Cox, executive director of the Christian conservative Family Council, says the group is making the lottery its No. 1 issue for next year's legislative session.
The group has drafted two bills that would impose limits on lottery operations and will push f ...
Jun 20, 2010, 7:52 pm - Lottery News forum
Okla. House votes to prohibit kids in lottery ads
The state House has approved a bill that would prohibit the Oklahoma Lottery Commission from using children in its advertisements.
The House passed the bill 69-19 on Monday. It now heads to the Senate.
The bill by Rep. Leslie Osborn, R-Tuttle, also requires any lottery advertisements that make a claim of benefits to be documented by actual expenditures of revenue.
Lottery officials have expressed concern that prohibiting the use of children in promotional ads would negatively affect lot ...
May 25, 2010, 8:21 am - Lottery News forum
N.C. Lottery spent $11 million on advertising
You've seen them and heard them.
The cheesy game show character. The singing chorus. The ubiquitous billboards touting a big, life-changing jackpot. No one is immune from the state lottery's advertising efforts. And with good reason: In the last fiscal year, the lottery spent $10.9 million on advertising.
Spending records released through a public records request show that lottery officials seek to blanket the state's airwaves and dot its highways with the messages: Buy tickets that will b ...
Nov 29, 2009, 10:45 am - Lottery News forum