New Mexico Lottery testing lottery ticket ads
If you've ever played the lottery, you know how important that little piece of paper can be. It's why the New Mexico Lottery is putting a little something extra on their lottery tickets: Advertisements.
Representatives with the New Mexico Lottery say they launched a pilot program to see how they fare when it comes to offering ad space on game tickets.
We want to understand how our systems perform, how our employees perform and then how successful those advertisements might be for the comp ...
Dec 9, 2014, 12:19 pm - Lottery News forum
New Mexico Lottery unveils new logo
The New Mexico Lottery unveiled a new, streamlined logo today, saying it's necessary to be recognizable on social media.
Our new logo keeps the iconic roadrunner because the bird is so important to the image of both the state and the lottery, said New Mexico Lottery CEO David Barden.
In the new interpretation, the roadrunner logo has been fine-tuned for digital media, an environment that didn't exist when the lottery was created 18 years ago.
We're entering a new era of great new game ...
Aug 6, 2014, 10:28 pm - Lottery News forum
New Mexico Lottery offers free Pick 3 ticket promotion
To acquaint players with drawing games played only in the Land of Enchantment, the New Mexico Lottery will give away a free ticket with purchase during August.
For each purchase of a $5 Roadrunner Cash ticket, players will receive one free Pick 3 ticket.
Roadrunner Cash and Pick 3 are played only in New Mexico and we want to bring them from behind the shadow of the big national jackpot games like Powerball, said Karla Wilkinson, New Mexico Lottery gaming products director. With our state ...
Aug 1, 2014, 11:03 am - Lottery News forum
N.M. man had jackpot-winning lottery ticket in car for 2 months
For almost two months, Dennis Romero of Albuquerque, New Mexico, drove around town with a lottery ticket worth $385,000 in the backseat of his car.
On Friday afternoon, Romero discovered his good fortune. Realizing he had unchecked tickets from May, he pulled into a store parking lot, grabbed the tickets and scanned them himself using a countertop ticket checker.
When it said, 'Claim at lottery,' I knew I had won something big, Romero said.
On his quick-pick ticket for the May 29 Road ...
Jul 22, 2014, 11:02 am - Lottery News forum
New Mexico man claims 15 prizes in Mega Millions draw worth $60,000
An Albuquerque, New Mexico, man won 15 prizes totaling $60,000 in one Mega Millions drawing.
Steven Traub claimed his prizes in person at New Mexico Lottery headquarters yesterday.
This has made my day, Traub said.
Winner Played Ages as Lucky Numbers ... Again and Again
For the July 8 drawing, Traub purchased five plays on three tickets for a total of 15 plays.
On every play, Traub used the ages of his four youngest children and his wife 14, 19, 25, 27 and 49 as his white ball nu ...
Jul 17, 2014, 2:27 pm - Lottery News forum
New Mexico Lottery adds midday Pick 3 drawing
By Todd Northrop
Starting Monday, New Mexico's Pick 3 lottery game will offer a 1 pm midday drawing in addition to the 9:30 pm evening drawing.
Players can choose the midday drawing, the evening drawing, or both.
In Pick 3, players win by matching three numbers from zero to nine in one of three play styles selected when the ticket is purchased.
Tickets cost $1 per play per drawing. Drawings are Monday through Saturday. Prizes range between $5 and $500.
Our goal is keep lottery ga ...
Jun 6, 2014, 6:57 am - Lottery News forum
New Mexico woman wins lottery twice in two weeks
Vicky Vasquez of Las Cruces is on a lucky streak, winning two New Mexico Lottery Scratcher prizes in the past two weeks.
On April 11, Vasquez claimed a $3,000 prize from the lottery's $3 Crossword Cash Multiplier.
Yesterday, she claimed a $50,000 prize from the $5 Red Hot Cherries Scratcher.
It feels good, but it's a shocker, Vasquez said on her run of good fortune.
Vasquez said she bought the ticket paying $50,000 late last week and played it four days later.
I have a supersti ...
Apr 24, 2014, 8:30 am - Lottery News forum
N.M. Lottery announces CEO finalists
The New Mexico Lottery has announced four finalists for the chief executive officer's position, which became vacant in November the lottery's board of directors fired former CEO Tom Romero without explanation.
Romero, who had been with the lottery since its inception in 1996, had an annual salary of $165,000.
The seven-member, governor-appointed board will interview the finalists on Friday, said lottery spokeswoman Linda Hamlin.
The finalists include the lottery's interim CEO, David M. ...
Feb 12, 2014, 8:04 am - Lottery News forum
New Mexico Lottery suddenly terminates CEO
Board provides no explanation for action
The New Mexico Lottery's board of directors has voted to terminate the contract of chief executive officer Tom Romero, effective immediately.
Romero had been the lottery's executive vice president of security since its inception in 1996 and CEO since November 2006.
The seven-member, governor-appointed Lottery Authority Board voted unanimously to terminate Romero's contract Wednesday.
No reason was immediately given for the move and board membe ...
Nov 13, 2013, 11:23 pm - Lottery News forum
Firefighters donate lottery winnings to help colleague
A group of Albuquerque, New Mexico, firefighters who became Mega Millions winners this week said they're donating money to help save the life of one of their own.
In between fighting fires and saving lives, some firefighters found time to sprint to Circle K and get some mega millions tickets, and that effort paid off. Firefighter Jed Hyland said he had the winning ticket in hand when the numbers were announced.
Of course, with it being one day before April Fools' and firefighters being wh ...
Apr 5, 2012, 8:45 am - Lottery News forum