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MUSL to debut new Powerball Draw Show

Sep 1, 2020, 8:17 am

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Organization considers future of lottery industry in wake of pandemic

By Kate Northrop

As businesses across every industry have been adapting to survive amidst the COVID-19 pandemic, the Multi-State Lottery Association (MUSL) is taking a look at their own business practices to chart out their latest approach for keeping the Powerball game in the minds of lottery players across the nation.

One of their upcoming ventures includes a new Powerball Draw Show, a refreshed and modern rehash of the current draw show that airs live every Wednesday and Saturday night from the Florida Lottery studio in Tallahassee.

Rebecca Hargrove of the Tennessee Lottery, the outgoing Marketing and Promotions Committee Chair at MUSL, appointed members of varying states to run a smaller subcommittee that will oversee changes made to the live drawing show, consisting of Beth Bresnahan of Washington D.C., Gregg Edgar of Arizona, and Brian Rockey of Nebraska. The updated show will feature new background graphics, music composed with assistance from the Arizona Lottery's advertising agency, and edits to the script.

"Our objective going into this project was to create a modern, fun and thrilling backdrop that captures the anticipatory excitement of winning a life-changing prize," Executive Director of the DC Lottery Bresnahan said. "I believe we achieved this with new graphics, new music and tweaks to the script that showcase the winning numbers and complement the Powerball brand."

Along with the fresh new edits, MUSL will unveil new Smart Play draw machines that will be ready for service toward the end of the summer.

Players might also remember the first installment of the Powerball First Millionaire of the Year promotion from last year, where one player won $1 million in a live drawing right after midnight on Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on ABC. The special drawing will occur for its second installment, but with a minor adjustment.

"As a result of the COVID-19 pandemic, the Powerball First Millionaire of the Year promotion has been slightly modified for the safety of all participants," Bret Toyne, The Executive Director of MUSL stated. "The finalists will have the option of attending the live drawing in New York or having a Rockin' New Year's Eve party at a local venue. Either way, someone winning one million dollars live on New Year's Rockin' Eve is must-see television."

Members of MUSL are searching for more ways to strengthen the national Powerball game after the Powerball Product Group announced its decision to determine its advertised jackpot based on game sales and interest rates and are looking for ways to appease and energize players in a time of lower jackpots and lesser minimum increases.

"This year has given each of us challenges never faced and new uncharted waters to navigate," Sarah M. Taylor said, who recently began her term on July 1 as MUSL President. "We must evolve and collaborate in order to contribute to the beneficiaries of each of our participating jurisdictions."

It is still unclear if or when the rules regarding the jackpot changes will revert back to normal, but in the meantime, MUSL says that it is focusing on acquiring players and keeping them engaged by concentrating on the versatility, evolution, and longevity of Powerball.

"The MUSL Development Committee is looking at a variety of options focused on increasing the player base, enhancing player convenience, and strengthening Powerball," Drew Svitko, Pennsylvania Lottery Executive Director and Chair of the committee said.

To keep the game alive and expand its reach, MUSL said that it is also considering international solutions and partners.

"The Powerball Product Group and the [International Working Group] will continue to work together to identify the best markets to potentially conduct a pilot program for Powerball," Rebecca Hargrove, Chair of the IWG said. "Additional population has historically benefited the Powerball game, and international partners are an additional opportunity to expand the player base."

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15 comments. Last comment 3 months ago by HoLeeKau.
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Avatar
Simpsonville
United States
Member #163184
January 22, 2015
2327 Posts
Offline

Only thing that popped out to me was 'Smart Play' whatever that is.

    Avatar
    Florida
    United States
    Member #186825
    January 2, 2018
    295 Posts
    Offline

    Only thing that popped out to me was 'Smart Play' whatever that is.

    Whoa congratulations!! I read this article several times. Didn't get <snip> out of it. 

    This post has been automatically changed by the Lottery Post computer system to remove inappropriate content and/or spam.

      Avatar
      Chasing $ Millions.
      White Shores- California
      United States
      Member #136473
      December 12, 2012
      6398 Posts
      Offline

      Want some " excitement?" Combine both jackpots into One. Starting out at $50 mil, l seriously doubt you'll get much pushback from the players. Cool

       * Voice of Reason *   

       

      People who say it cannot be done should not interrupt those who are doing it- George Bernard Shaw.

        Avatar
        Kentucky
        United States
        Member #32651
        February 14, 2006
        9041 Posts
        Offline

        Whoa congratulations!! I read this article several times. Didn't get <snip> out of it. 

        This post has been automatically changed by the Lottery Post computer system to remove inappropriate content and/or spam.

        Does anybody actually watch the drawings?

        Mister we could use a man like Herbert Hoover again

          Avatar
          725 5th Av,New York,NY 10022
          United States
          Member #197346
          April 9, 2019
          5366 Posts
          Offline

          These greedy people are getting desperate 

          So I said to my people, slow the testing down pleeeease 🤪🤪🤪

            GiveFive's avatar - Lottery-026.jpg
            Florida - West Coast
            United States
            Member #92605
            June 10, 2010
            4792 Posts
            Offline

            Whoa congratulations!! I read this article several times. Didn't get <snip> out of it. 

            This post has been automatically changed by the Lottery Post computer system to remove inappropriate content and/or spam.

            "It is still unclear if or when the rules regarding the jackpot changes will revert back to normal, but in the meantime, MUSL says that it is focusing on acquiring players and keeping them engaged by concentrating on the versatility, evolution, and longevity of Powerball."

            I interpret the above statement to mean they dont know when (or if) PB will revert back to the way normal starting jackpot amounts and increases were determined. (to what they were pre-pandemic).  They also want to obtain more/new players and keep those newly acquired players buying tickets.

            I also took away from the article the fact that they are considering the possibility of expanding the game to foreign countries, and they've changed what you see and hear on TV when you watch the drawings.  They're apparently using new ball and drum machines too.   (Where I live PB drawings are not televised, but they do televise MM drawings.  I don't watch MM drawings so I doubt I'd watch PB's)

            The above is all well and good, but to me the best thing they could do is enhance the lower tier prize structure.  $4.00 and $7.00 for the last four prize levels in kind of puny.  I'm not looking for $100 prize just because I matched the PowerBall, but $20 would make me buy a few more tickets than I usually do.  G5

            Players who've won large lottery jackpots have something in common. Many of them say "I've played the lottery for years, but I never won anything but small prizes."   That's normal or typical, but it's also why you should not get discouraged and stop playing.  Who knows?  Maybe someday you'll say "I've played the lottery for years...."

              music*'s avatar - DiscoBallGlowing
              USN United States Navy
              Fresno, California
              United States
              Member #157851
              August 2, 2014
              3959 Posts
              Offline

              I do not usually watch either game's drawings. These changes will peak my curiousity and change my habits.

               I hope to enjoy the games more. Especially Power Ball now. 

               "We are all in this together!" 

                grwurston's avatar - Lottery-012.jpg
                Win Today.
                In front of my computer.
                United States
                Member #90247
                April 24, 2010
                9716 Posts
                Online

                If they want to drum up interest and sales, there are 3 things they can do.

                1) Increase the smaller prizes.

                2) Decrease the matrix. Main numbers and bonus number.

                3) Make the prizes tax free.

                "You can observe a lot just by watching." Yogi Berra, Hall of Fame baseball player.

                The numbers will tell you what numbers to play. Pay attention to the numbers.

                  Avatar
                  Simpsonville
                  United States
                  Member #163184
                  January 22, 2015
                  2327 Posts
                  Offline

                  If they want to drum up interest and sales, there are 3 things they can do.

                  1) Increase the smaller prizes.

                  2) Decrease the matrix. Main numbers and bonus number.

                  3) Make the prizes tax free.

                  We all know #3 will never happen in this country, though I agree with you.   Periodically some states offer taxes paid on scratch tickets, but seriously, don't you still have to pay something end of the year?   There are no freebies with the IRS.   Just like a few years ago the IRS wante to reduce the tax liability from $1200 to $600--casino lobbyists fought that tooth and nail and won. 

                    cottoneyedjoe's avatar - cuonvFT

                    United States
                    Member #197033
                    March 28, 2019
                    588 Posts
                    Offline

                    Whoa congratulations!! I read this article several times. Didn't get <snip> out of it. 

                    This post has been automatically changed by the Lottery Post computer system to remove inappropriate content and/or spam.

                    Green laugh

                    I have to agree.

                      weshar75's avatar - Lottery-042.jpg
                      Mcminnville, Oregon
                      United States
                      Member #3013
                      December 13, 2003
                      4897 Posts
                      Offline

                      Looks like Musl wants global powerball so they can get bigger jackpots and adding other countries will do it.  I would rather see one national game for America then global powerball with countries outside of America playing.-weshar75

                      US Flag

                        Ranett's avatar - NBie0qv

                        United States
                        Member #201960
                        November 3, 2019
                        517 Posts
                        Offline

                        They could also  revamp their website. Blue Thinking

                        There's no comparison between their website and mega millions website.

                          Avatar
                          Florida
                          United States
                          Member #186825
                          January 2, 2018
                          295 Posts
                          Offline

                          Looks like Musl wants global powerball so they can get bigger jackpots and adding other countries will do it.  I would rather see one national game for America then global powerball with countries outside of America playing.-weshar75

                          US Flag

                          Powerball is custom to make changes every few years. 2015 was the last expansion I believe. To me going abroad to other develop countries to offer Powerball will be the next best step. I kinda like 2 dueling jackpots 4 times a week. More opportunity to score a million. But if Powerball wants to be the leader then more tickets must get sold to push jackpots north of 500M.

                            HoLeeKau's avatar - 40827 jpg?1576607320
                            Idaho
                            United States
                            Member #94279
                            July 17, 2010
                            2328 Posts
                            Offline

                            Had to google Smart Play.  I thought it was for consumers, but no.  It's a brand of draw machine for Powerball's use.

                            https://smartplay.com/products-services/lottery-drawing-machines/