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Oregon looking for new incentives after vaccine lottery fails to increase vaccination rates

Jun 9, 2021, 2:54 pm

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Vaccination rates took a downturn after the $1 million lottery announcement weeks ago

By Kate Northrop

The State of Oregon is looking for new ways to motivate residents to get a COVID-19 vaccine after vaccination rates went the wrong direction following the announcement of the state's $1 million vaccine lottery.

Nearly three weeks ago, Governor Kate Brown held a press conference to reveal the "Take Your Shot Oregon" campaign, intended to motivate the public to get inoculated against COVID-19. While other states have reported success with similar promotions, vaccination rates for Oregon have fallen.

Oregon was one of many states to implement a vaccine lottery after Ohio announced a lottery as an incentive to get vaccinated. Others have tried similar approaches, such as New Jersey, which worked with local restaurants to offer free beer to vaccinated individuals, or even West Virginia, which offered a variety of prizes including cash, trucks, weekend getaways, scholarships, and guns.

The "Take Your Shot Oregon" lottery is open to all residents 18 and older who have had at least one COVID-19 vaccine dose by June 27 for a drawing to be held on June 28. The drawing will award one resident the $1 million grand prize and 36 others with $10,000. Additionally, the state will hold a special drawing for children ages 12 to 17, five of whom will win a $100,000 contribution to an Oregon College Savings Plan account in their names.

With three weeks left until the drawing takes place and lower vaccination rates than expected, the government is trying to find alternative measures to create more anticipation for the vaccine lottery.

The Governor's office is reportedly "exploring options for drawings earlier in the month to continue to generate excitement throughout the next several weeks," Charles Boyle, a Governor's spokesman, told The Oregonian. Some are speculating that Brown will add more prizes to the drawing, but she has not yet confirmed any details.

"We have more surprises in the works that you'll hear about soon," Brown teased. "So if you haven't yet been vaccinated, now is the time. You never know, you may just walk into a vaccine clinic or a pharmacy to get your vaccine and find out you're a winner."

According to the Ohio Department of Health, just one week after Ohio Governor Mike DeWine announced the "Vax-a-Million" campaign, the state saw a 28% increase in vaccinations rates among residents 16 and older. For perspective, there was a 25% decrease in vaccination rates during the weekend before the announcement took place.

The success of Ohio's campaign compared to Oregon could have something to do with the way names are drawn in their respective lotteries. Since Ohio is not drawing names from a pool of vaccinated residents, it is possible that an unvaccinated individual could be selected. That means that the state will draw a new name until a vaccinated winner is selected. The potential for winning $1 million — and losing that money just as quickly — could have added to the urgency of getting a vaccine in time for the drawings. Such cannot be said for the State of Oregon, which is drawing names from a pool of vaccinated individuals only.

The other factor in declining vaccination rates could be the time between the lottery announcement and the drawing. A five-week period allows plenty of time for a resident to get vaccinated, but it is also possible that it reduces the pressure to get a shot as quickly as possible.

"The 'Take Your Shot Oregon' campaign was designed for simplicity so that there would be a significant period of time to incentivize vaccinations prior to June 28," Boyle explained. He followed up by saying that the lottery is only one of many strategies in its repertoire to increase vaccinations.

"No individual strategy is expected to have a singularly massive impact or to wholly reverse vaccination rate trends," Boyle continued. "Each strategy adds a little energy to the overall effort."

Figures from the Oregon Health Authority show that, during mid-last week compared to the when Brown announced the lottery, the daily total number of people who got a vaccine, including those receiving a second dose, has effectively been halved from about 36,000 to nearly 18,000.

Oregon Health Authority CFO David Baden said that, although vaccination rates have fallen, some data suggests that the lottery campaign might still be doing some good since the state's vaccination rates are decelerating slower than others.

However, there are still weeks left until the drawing takes place, therefore it is hard to say for sure whether Oregon's vaccine lottery will fall short or prove successful.

"The simple answer is, 'I don't know,' because we don't ask everyone who comes in, 'Why do you get vaccinated?'" Baden concluded.

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11 comments. Last comment 8 days ago by Bluegal1.
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Gallatin Tennesee
United States
Member #194096
November 29, 2018
21 Posts
Offline

My guess as to the reason it was so successful in Ohio and West Virginia is because the people who were not vaccinated in those states were a lot poorer than the same people in Oregon. The non-vaccinated in Oregon probably had a bigger bank account than someone in West Virginia, so they would not be so easily enticed by the lure of the prize money.

I Agree!Mail For You

    wander73's avatar - Lottery-008.jpg

    United States
    Member #153767
    March 24, 2014
    5057 Posts
    Offline

    its not a vaccine,  its a psyop mission.   I guess people don't understand.

    Anyone can beat my price,  no one can beat my value.

    I don't sell the steak,  I sell the sizzle!

    I set the market value on items

      KY Floyd's avatar - 3 hour-tour.jpg
      NY
      United States
      Member #23834
      October 16, 2005
      4408 Posts
      Offline

      "I guess people don't understand."

      There are an amazing number of people who don't understand. Have you heard about the idiot in Ohio who couldn't get her key to sick to the magnet that she thinks was injected through that itty bitty needle?

        Avatar
        Simpsonville
        United States
        Member #163182
        January 22, 2015
        2589 Posts
        Offline

        its not a vaccine,  its a psyop mission.   I guess people don't understand.

        Too bad LP wasn't much more like FB where you can easily find out about folks.

         

        I just know you spread falsehoods.   Educate yourself.   I would never purchase anything from you....it probably has microchips in it.

          Todd's avatar - Cylon 200.jpg
          50
          Chief Bottle Washer
          New Jersey
          United States
          Member #1
          May 31, 2000
          26280 Posts
          Online

          "I guess people don't understand."

          There are an amazing number of people who don't understand. Have you heard about the idiot in Ohio who couldn't get her key to sick to the magnet that she thinks was injected through that itty bitty needle?

          I saw the video of the woman claiming her key was sticking to her and my jaw nearly hit the ground.  It was even too strange to laugh.

           

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            Avatar
            Simpsonville
            United States
            Member #163182
            January 22, 2015
            2589 Posts
            Offline

            What is going on with Powerball website???? Alexa said next jackpot is $31 million and didn't pay attention @ the lottery machine this morning.

              Avatar
              Simpsonville
              United States
              Member #163182
              January 22, 2015
              2589 Posts
              Offline

              What is going on with Powerball website???? Alexa said next jackpot is $31 million and didn't pay attention @ the lottery machine this morning.

              Tickets won't scan here so called IGT didn't have to speak to anyone.   They had a recording saying there is a problem with PB and cannot validate any tickets right now.

                wander73's avatar - Lottery-008.jpg

                United States
                Member #153767
                March 24, 2014
                5057 Posts
                Offline

                Too bad LP wasn't much more like FB where you can easily find out about folks.

                 

                I just know you spread falsehoods.   Educate yourself.   I would never purchase anything from you....it probably has microchips in it.

                Are you trying to be funny?   I am earning profit.   thanks for your opinion.   I don't spread false stuff,  the numbers are inaccurate and unfortunately people fall for it.

                Anyone can beat my price,  no one can beat my value.

                I don't sell the steak,  I sell the sizzle!

                I set the market value on items

                  Avatar

                  New Zealand
                  Member #177451
                  September 29, 2016
                  41 Posts
                  Offline

                  My guess as to the reason it was so successful in Ohio and West Virginia is because the people who were not vaccinated in those states were a lot poorer than the same people in Oregon. The non-vaccinated in Oregon probably had a bigger bank account than someone in West Virginia, so they would not be so easily enticed by the lure of the prize money.

                  I Agree!Mail For You

                  I think that Oregon being a single draw and Ohio being five different draws (5 chances to win a million) may have something to do with it.

                  And then there is the way the Ohio draw is described.. as the article says. Imagine your name is drawn,but you don't qualify because you weren't vaccinated?

                  They are "playing" on peoples' FOMO (fear of missing out).

                    Bluegal1's avatar - Lottery-009.jpg
                    Queens NY
                    United States
                    Member #141850
                    April 25, 2013
                    247 Posts
                    Offline

                    The fact that they have to incentivize people to get jabbed should tell people something.  So many people look through a narrow scope and dont see the bigger picture

                    Twin Peaks*"We are like the dreamer, who dreams, and then lives inside the dream. But, who is the dreamer?"*Twin Peaks

                      Bluegal1's avatar - Lottery-009.jpg
                      Queens NY
                      United States
                      Member #141850
                      April 25, 2013
                      247 Posts
                      Offline

                      Same in NY, as well as other NY lottery draw games.  They havent updated results for those games since Jun 9th.  I find that very shady and suspicious

                      Twin Peaks*"We are like the dreamer, who dreams, and then lives inside the dream. But, who is the dreamer?"*Twin Peaks