Starbucks' brand perception plummeted + Jackie Mason Dissent

Comment #2

eddessaknight — Thu, 23 Feb 2017 20:20:45 GMT

One of my all time favorite Brooklyn guys, Jackie MasonÂ is so hillarious & alway so true We can't wait for a return engagement on the Vegas stage; one of the last venues for unvarnished non-political correct FREE SPEECH ~ Â Â A Dissent on Starbucks by Jackie Mason Starbucks is the best example of a phony status symbol that means nothing, but people will still pay 10x as much for because there are French words all over the place. You want coffee in a<b... [ More ]

Comment #1

eddessaknight — Thu, 23 Feb 2017 20:20:44 GMT

Original Blog Entry: Starbucks' brand perception plummeted + Jackie Mason Dissent

eddessaknight — Thu, 23 Feb 2017 20:12:47 GMT

Starbucks' brand perception has plummeted since it announced plan to hire refugees

Starbucks' brand has taken a major beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US.

The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.

The perception tracker measures if respondents have heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative. In Starbucks' case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company's plans to give refugees jobs.

We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question, CEO Howard Schultz wrote in a letter to Starbucks employees about the plan.

The graphic below shows YouGov's brand perception since October of last year. The red arrow points to when Starbucks announced its plan to hire 10,000 refugees.

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