Original Blog Entry: 7-Eleven launches cheap Game Day beer

truesee — Wed, 21 Apr 2010 10:57:49 GMT

7-Eleven launches cheap Game Day beer at $8.99 per 12-pack in 17 states

Michael Pantelidis and Katie Nelson

DAILY NEWS WRITERS

Wednesday, April 21st 2010, 4:00 AM

Warren/AP

Inexpensive cans and packs of Game Day Ice and Game Day Light are being sold at 7-Elevens in 17 states.

Game on, Slurpee.

7-Eleven is launching its own brand of beer called Game Day that's aimed at penny-pinching sports fans.

Game Day Light and Ice will compete with the Budweisers, Millers and Coors of the world. After debuting in New York in two weeks, the brew will sell for a mere $8.99 per 12-pack, and $1.49 for a 24-ounce can.

The lager is slated to be sold in 4,200 stores in 17 states. It's already up for grabs in Oregon and Washington State.

I'm a big fan of 7-Eleven and I like buying in bulk, said Nathan Vernon, 26, of Harlem. I can see myself inviting some friends over and passing around the Game Day beer and playing Wii.

Read more: http://www.nydailynews.com/lifestyle/2010/04/21/2010-04-21_cheers_for_7elevens_cheap_beer.html#ixzz0ljN6Sepm

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