Arizona Lottery to begin new branding campaign

Lottery Post — Tue, 25 Apr 2006 13:18:01 GMT

Tim Burton-like Technique Breathes 'Life' into Lottery Tickets, Coins and Other Objects, Captures Consumer Experience

Riester Robb, the full-service advertising and public relations firm for the Arizona Lottery, will dramatically change the way consumers look at their Scratchers tickets and other familiar objects. A new stop-action animation television campaign transforms unexpected items into characters engaged in surprising behavior and captures the suspense of playing Scratchers.

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