Comment #2

DoubleDown — Mon, 10 Jul 2006 22:29:32 GMT

Just,

I would like some of what you are smoking. You get a double thud.

Comment #1

Just6ntlc — Sun, 09 Jul 2006 05:28:05 GMT

I hope the Numbers game and Mass. Lottery makes young players play and win.

Mass. Lottery to target younger players

Lottery Post — Fri, 07 Jul 2006 10:50:47 GMT

State Lottery officials are wagering a new advertising campaign will persuade young adults to take a chance on the Numbers Game, a contest with an aging player population.

The state Lottery Commission last week extended its contract with advertising firm Hill Holliday of Boston for one year at $10 million, Executive Director Joseph Sullivan said.

Part of the strategy will be to focus advertising in a place where Lottery officials believe they can reach more people in their 30s and 40s th... [ More ]