Mass. Lottery bets it can draw richer players

Comment #11

goldrush — Wed, 27 Dec 2006 08:40:29 GMT

What I like the Massachusetts lottery is that they have a subscription service and you don't have to have a Massachusetts address to play. You can order by phone, pay by debit card and they send tickets by courier, so they don't upset the postal service. All state lotteries should follow their example.

Comment #10

justxploring — Sun, 24 Dec 2006 07:33:54 GMT

15 years ago I didn't live in Boston. I lived in New Hampshire.

(what r u, a wise guy or sumpin

Comment #9

Coin Toss — Sat, 23 Dec 2006 15:39:52 GMT

There's a saying, Everyone bets the same amount .

It means not the same monetary amount, but whatever amount it takes to give them a thrill. What's mere chump change to one player is a serious bet to another.

Justxploring:

15 years ago I made much more than I make now and couldn't afford to live in Boston.

So you moved to Florida

Comment #8

JimmySand9 — Sat, 23 Dec 2006 09:20:09 GMT

A $20 ticket in Massachusetts would probably pay out as well as a slot machine .

Comment #7

justxploring — Sat, 23 Dec 2006 09:18:03 GMT

I agree that upper income is all relative. 15 years ago I made much more than I make now and couldn't afford to live in Boston.

I'm not so sure a $20 ticket will attract a high income player..maybe just someone who doesn't mind taking a risk. Gambling is often an attitude, not just a need or compulsion IMHO.

Comment #6

Coin Toss — Sat, 23 Dec 2006 05:39:04 GMT

CA LotteyrGuy

They are just trying to make ends meet, like you and me.

The lotteries know they've already got us, and them, for customers. No need to create a new aggressive marketing program for those you've already got.

Comment #5

psykomo — Sat, 23 Dec 2006 02:02:27 GMT

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Comment #4

CA LotteryGuy — Fri, 22 Dec 2006 16:31:41 GMT

The term that needs to be defined is the description of the customers the lottery is trying to attract, wealthy/upper income. Now we all have an opinion on what constitutes a high income/wealthy person. My guess is that the lottery is looking to increase play in those individuals with a household income of over $100,000.

There are a large number of people in this income bracket that don't spend their time playing baccarat and high stakes poker. They are just trying to make ends meet, lik... [ More ]

Comment #3

Coin Toss — Fri, 22 Dec 2006 07:07:30 GMT

For the average blue collar working slob, something like the lottery is the only hope out of a paycheck to paycheck existence. The idea is making a 'major score'.

For wealthy people, they probably indeed are attracted more to games like baccarat and high stakes poker, and sports betting. They've 'made the major score' already and are playing for fun, or because they're degenerate gamblers that happen to have deep enough pockets to sustain their habit. Big money for these people isn't the sc... [ More ]

Comment #2

justxploring — Fri, 22 Dec 2006 01:25:15 GMT

people that make great incomes are not dumb enough

Funny, I know lots of people who are very wealthy and enjoy playing the Lottery in Florida. So are you saying the poor slobs like me ARE dumb

Comment #1

qutgnt — Wed, 20 Dec 2006 23:50:19 GMT

It is a waste, people that make great incomes are not dumb enough to play games that have horrendous odds and payback percentages. They invest in stocks, real estate, etc. Even casinos or the horse offer such a better return than the lottery.

Mass. Lottery bets it can draw richer players

Lottery Post — Wed, 20 Dec 2006 21:09:01 GMT

It's not your average Joe Lunchbucket's state lottery anymore.

The Massachusetts State Lottery is spending millions on an upscale advertising campaign aimed at reeling in upper-income folks with dreams of having even more money.

Emblematic of this new, and some might say curious approach, is the Lottery's sponsorship deal with public radio station WBUR, a National Public Radio affiliate.

You won't hear the latest scratch tickets hawked. But the Lottery gets a very powerful, soft sell... [ More ]