Illinois Lottery awards $105M ad contract

Comment #2

OldSchoolPa — Sat, 31 Jan 2009 13:48:01 GMT

Illinois could also increase sales by allowing subscription service for Mega Millions. If and when that day comes, I would rent myself a post office box and subscribe till my heart is content to Mega Millions and Lotto. Oh the POB rental would be because when you subscribe, the Illinois lottery sends you mail regarding confirmation of your subscription and the numbers you have in play, subscription renewal, subscription winnings, and tax statements for any winnings...since my wife does not belie... [ More ]

Comment #1

diamondpalace — Fri, 23 Jan 2009 19:20:20 GMT

Hopefully this will increase in lotto sales.

Illinois Lottery awards $105M ad contract

Lottery Post — Fri, 23 Jan 2009 18:12:01 GMT

Energy BBDO awarded multi-year contract worth $105 million

The Illinois Lottery announced Thursday that it has awarded Energy BBDO its $105 million general market advertising contract.

Energy BBDO, along with Omnicom partners OMD and The Integer Group, will assist Lottery with strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing communication endeavors.

The Illinois Department of Revenue put out a request for