Mass. Lottery will sell ads on its tickets

Comment #3

DC81 — Mon, 06 Apr 2009 19:01:30 GMT

Sounds like advertising based on lottery player stereotypes to me...

Comment #2

Coin Toss — Sat, 04 Apr 2009 22:30:25 GMT

Why should NASCAR have all the fun

Comment #1

maringoman — Sat, 04 Apr 2009 21:26:18 GMT

It is because people like me are not buying local lottery tickets and instead drive north for 30 minutes to New Hampshire. Powerball is more appealing to me

Mass. Lottery will sell ads on its tickets

Lottery Post — Sat, 04 Apr 2009 13:05:38 GMT

Massachusetts Lottery officials constantly tinker with their offerings and odds to try to attract players and haul in more money for the state.

Now they will have a new way to bring in cash, by selling ads on game tickets and monitors.

The Massachusetts State Lottery Commission approved a contract yesterday that will pay the Fenway Sports Group $10,000 a month plus a percentage of whatever advertising revenue the sports-marketing spin-off of the Red Sox is able to attract for the lottery.