Maryland Lottery to tackle budget constraints with social media

Lottery Post — Fri, 31 Jul 2009 12:37:56 GMT

The Maryland Lottery will rely more on social media and less on D.C.'s massive media market to tout its games as the state slashes its advertising budget.

The state agency said it will look at Twitter, Facebook and other online networking sites to save money after statewide budget cuts slashed its ad spending by $5.5 million. And instead of buying pricey ads on local television stations that reach the entire D.C. market, it may buy Comcast cable ads that target certain neighborhoods, lottery... [ More ]