N.Y. Lottery to launch new ad slogan

Comment #10

rdgrnr — Thu, 12 May 2011 21:06:41 GMT

Not all good things happen in an instant.

Comment #9

dr65 — Thu, 12 May 2011 15:08:57 GMT

Be ready?

That's a catchall phrase that takes the heat off of them nicely I think.

Be ready to/for what?

Win? Lose? Spend more? For a let down? For a win of $5? To fork over your money and be okay with that?

Surely they can't mean be ready for top prize, that's worse odds than finding a needle in a haystack.

If it happens, it will be: right place, right time. That's it. There is no sense in being ready..it could take 50

years of wasted readiness.

A better slogan might have b... [ More ]

Comment #8

sully16 — Thu, 12 May 2011 14:24:13 GMT

That is funny.

Comment #7

ronki — Wed, 11 May 2011 06:41:41 GMT

North Caroline should be we love your money come Lose with us or no Chance in Hell or 1 in a Million Chance seen a guy from Georgia buy 75 scratch off tickets got zip great odds save your money and don't buy there scratch off's

Comment #6

Coin Toss — Wed, 11 May 2011 04:44:45 GMT

Justxploring should post in this one, she's made some dinger scratcher slogans, like

I scratch so much my doctor suggested Lanacane

Comment #5

trap574 — Tue, 10 May 2011 22:21:59 GMT

Be Ready to be ass deep in loseing tikets all over the state,already knee deep

Comment #4

rdgrnr — Tue, 10 May 2011 15:04:00 GMT

Your chances of winning the jackpot with one ticket opposed to none are actually not that different.

Take Powerball for instance:

With one ticket your chances are 1 in 195,249,054

With no ticket your chances are 0 in 195,249,054

Them's pretty similar odds.

I would put them both in the There ain't no way in hell category.

But I play one line of my birthday/lucky numbers and one line of QP's for the jp games nonetheless.

Cuz hey, you never know.

Comment #3

THRIFTY — Tue, 10 May 2011 14:26:19 GMT

ALL YOU NEED IS A DOLLAR AND A DREAM is the most hated lottery slogan by UNITED STATES lotteries because it made PEOPLE PLAY LESS. Therefore pushing lottery revenues down.That is the reason why you don't see the new york lottery with the slogan anymore.They changed it to HEY, YOU NEVER KNOW.Which implies that the more money you spend, the greatest your chances of winning.

Comment #2

rdgrnr — Tue, 10 May 2011 14:00:39 GMT

I think NY's new ad campaign will do a lot better than Tennessee's.

Tennessee just put a bunch of new instant tickets out with a brand new ad campaign too.

It's called: Choose and Lose!

Somehow, I don't think that's gonna work out real well.

Comment #1

sully16 — Tue, 10 May 2011 12:28:18 GMT

Good things happen in an instant I like that one.

N.Y. Lottery to launch new ad slogan

Lottery Post — Tue, 10 May 2011 12:04:01 GMT

The lottery that contributed Hey, you never know to the lengthy list of memorable advertising catch phrases vernacular is hoping to do it again, with a new slogan for its scratch-off games.

The slogan is the centerpiece of a campaign that formally begins this week for the New York Lottery. The campaign, by DDB New York, carries the theme Be ready not to be confused, presumably, with hit songs like Get Ready or People Get Ready or the Boy Scout motto, Be prepared.

The message of Be ready i... [ More ]