Ireland Lottery advertising claims under scrutiny

Comment #5

dannyct — Sun, 28 Jan 2024 07:49:28 GMT

Thank you! You contributed an estimated 11.34

to Good Causes around Ireland

Comment #4

dannyct — Fri, 26 Jan 2024 11:00:47 GMT

Last week players raised an estimated 4.8 Million* for Good Causes!

Almost 30c from every 1 spent on National Lottery games goes back to thousands of incredible Good Causes in communities all over Ireland in the areas of Health, Sport, Arts, Irish Language, Heritage, Children and Youth. We are delighted that National Lottery players have raised an estimated 6 billion for Good Causes across the country since we began selling our first products back in 1987.

*Last updated 08/01/2024

Comment #3

dannyct — Thu, 25 Jan 2024 10:40:46 GMT

In the United Kingdom, prize money, and any interest earned on it, that isn t claimed after a total of 180 days from the date when the game was played, goes to the National Lottery s Good Causes fund instead.

Comment #2

dannyct — Thu, 25 Jan 2024 08:43:27 GMT

Who were the Einsteins that negotiated the sale of the 20-year National Lottery licence, on behalf of the Irish Government?

The committee said it noted that under the terms of the lottery licence, unclaimed prize money should be used solely for the promotion of the National Lottery, with the proviso that the promotion includes the funding of special draws and additional top-up prizes; and which may include incremental marketing and advertising of the National Lottery and/or Lottery Games .

Comment #1

Wavepack — Thu, 25 Jan 2024 02:42:47 GMT

Lots of ambiguity in the term good causes . Enriching friends of the lotto operator would be considered a good cause by the operator.

Ireland Lottery advertising claims under scrutiny

Lottery Post — Wed, 24 Jan 2024 15:51:47 GMT

The Ireland Lottery has been told by an ad standards body to be clearer over claims that 90 per cent of National Lottery money goes back into the community.

The Advertising Standards Authority for Ireland welcomed Lotto chiefs' vow to to include a qualification, about the reinvestment of unclaimed prize money in future similar advertising after a complaint by an Oireachtas Committee.

The television ad in question featured a shopkeeper and a customer.

When the customer placed her lot... [ More ]