Brushfire Lands N.J. Lottery Advertising Account

Lottery Post — Tue, 29 Jul 2003 07:31:32 GMT

The New Jersey Lottery has awarded its two-year, $10 million advertising account to Brushfire.The Whippany, N.J., shop replaces five-year incumbent GraphicaGroup in Chester, N.J., which crafted the print campaign featuring the lottery's tagline, For every dream, there's a jackpot. Brushfire beat out five undisclosed contenders for the business, an agency representative said. Brushfire will create TV, radio and print ads, as well as outdoor and Internet duties for the lottery's Mega-Millions, Pi... [ More ]