https://www.lotterypost.com/news/74447 Lottery Post News Story: Mass. Lottery advertising will focus on jackpots, not scratch tickets en-us Lottery Post RSS Generator https://www.lotterypost.com/news/74447/135920 https://www.lotterypost.com/news/74447/135920 Sat, 04 Oct 2003 11:12:41 GMT CASH Only The only real way MA can improve its 6/42 and 6/49 games is to give winners a lump sum option.If MA wants to advertise, it should focus on Mega Millions.

]]> CASH Only https://www.lotterypost.com/news/74447 https://www.lotterypost.com/news/74447 Fri, 03 Oct 2003 18:46:16 GMT Lottery Post Sometime before the end of the year, television viewers will be treated to their first glimpse of advertising for the Massachusetts Lottery in nearly a decade.The new $5 million advertising campaign will focus on encouraging casual players to plunk down money for jackpot games like Megabucks and Mega Millions, while steering clear of plugging games like scratch tickets and Keno, according to state Treasurer Tim Cahill.Cahill said he wants to boost Lottery revenues among higher income and casual

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