Lottery marketing

Reply #6

DoctorEw220 — Sun, 29 Aug 2004 04:56:56 GMT

i've seen some successful lotteries that do little to no advertising. i have never seen any vermont lottery ads. NY doesn't do much advertsing. OH doesn't do as much anymore. Mass. does very little, and profits are up.

Reply #5

Webmaster L — Sat, 28 Aug 2004 20:54:04 GMT

Illinois advertises its lottery like wildfire and uses celebrities like Bernie Mac to promote lots of things.It works, but it not like IL residents need an excuse to play but advertising is everywhere from the side of our buses to billboards and television commercials.Folks, we gotta wake up the lottery is a business and any business person knows that without advertising your sales drops.Webmaster Leroy

Reply #4

DoctorEw220 — Sat, 28 Aug 2004 20:37:45 GMT

PA used to have commercials for Powerball when it was first starting in PA. they also advertise for their instant games during the drawing show. ohio ran a commercal in which they asked what day you wanted to be a millionaire (false advertising?). they also have little ads showing the mega millions jackpot, as well as billboards showing the jackpot. west virginia is big on advertisin for powerball (must be the suport system of the economy). every lottery retailer has a little sign they out

Reply #3

BobP — Sat, 28 Aug 2004 17:59:03 GMT

Florida does some advertising not a lot besides including an ad with the draw. I have a couple of Florida Lottery Coffee mugs, (used to hope they were lucky now I wonder if they're cursed) that's about all I know of. BobP

Reply #2

orangeman — Sat, 28 Aug 2004 16:19:57 GMT

Texas advertises the Lottery like it is going out of style, which it is if you consider how lousy the sales of Texas Lotto tickets have been lately. The TLC, according to rumor, may be changing the Texas Lotto back to the 6-50 game. We'll wait and see.Orangeman

Reply #1

Benjamin'04 — Sat, 28 Aug 2004 15:58:25 GMT

no lol, not in Michigan atleast. dosn't really take much to convince people to play really, lol....

Lottery marketing

PrisonerSix — Sat, 28 Aug 2004 13:34:22 GMT

I live in Louisiana and my wife is from New York. When she came here, she was a little surprised to see the Lousiana Lottery advertising on TV, billboards, etc. She says she'd never seen ads for the lottery there.Lately, the lottery has been running a TV ad campaign for scratch tickets. They also were pushing Cash Quest on billboards and TV using ads featuring Jimmie Walker and Phyllis Diller.They even will do promotions in which they send a representative out to stores to give out Lottery theme... [ More ]