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Ireland Lottery advertising claims under scrutiny
The Ireland Lottery has been told by an ad standards body to be clearer over claims that 90 per cent of National Lottery money goes back into the community. The Advertising Standards Authority for Ireland welcomed Lotto chiefs' vow to to include a qualification, about the reinvestment of unclaimed prize money in future similar advertising after a complaint by an Oireachtas Committee. The television ad in question featured a shopkeeper and a customer. When the customer placed her lot
Jan 24, 2024, 10:51 am - Lottery News

New UK Lottery operator Allwyn sets sights on Irish National Lottery
Allwyn Entertainment plans to bid for majority stake in Ireland Lottery By Kate Northrop Allwyn Entertainment, the new operator of the UK National Lottery, is planning to place a bid for a majority stake in the Irish National Lottery and expand its hold as Europe's largest lottery group. Now the biggest lottery operator in Europe, Allwyn is setting its sights on the Ireland National Lottery and is expected to enter the race to buy a majority stake. In March, Allwyn completed its
May 3, 2023, 10:49 am - Lottery News

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