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N.C. Lottery spent $11 million on advertising
You've seen them and heard them. The cheesy game show character. The singing chorus. The ubiquitous billboards touting a big, life-changing jackpot. No one is immune from the state lottery's advertising efforts. And with good reason: In the last fiscal year, the lottery spent $10.9 million on advertising. Spending records released through a public records request show that lottery officials seek to blanket the state's airwaves and dot its highways with the messages: Buy tickets that will b ...
Nov 29, 2009, 10:45 am - Lottery News forum

Maryland Lottery to tackle budget constraints with social media
The Maryland Lottery will rely more on social media and less on D.C.'s massive media market to tout its games as the state slashes its advertising budget. The state agency said it will look at Twitter, Facebook and other online networking sites to save money after statewide budget cuts slashed its ad spending by $5.5 million. And instead of buying pricey ads on local television stations that reach the entire D.C. market, it may buy Comcast cable ads that target certain neighborhoods, lottery ...
Jul 31, 2009, 8:37 am - Lottery News forum

Redskins second team to reach deal with state lottery
One of the most valuable franchises in sports may have just gotten a little bit more valuable. According the Associated Press, the Washington Redskins, who Forbes listed as the third most-valuable team in sports in January, became the second NFL franchise to reach a licensing agreement with a state lottery, announcing their deal on Friday. The New England Patriots were the first, publicizing their agreement on Thursday, just one day after the issue was voted on by NFL owners. Though the ...
May 26, 2009, 1:22 pm - Lottery News forum

Ravens considering licensing deal with Md. Lottery
After NFL policy change, team in talks to put logo on scratch-off tickets The Ravens are huddling with Maryland Lottery officials over placing the team's logo for the first time on scratch-off tickets. We are in discussions, Ravens spokesman Chad Steele confirmed Friday, just 48 hours after the National Football League decided to allow clubs to strike such licensing deals with state-sponsored lotteries. Thursday, the New England Patriots reached an agreement with the Massachusetts Stat ...
May 23, 2009, 7:44 am - Lottery News forum

Mass. Lottery will sell ads on its tickets
Massachusetts Lottery officials constantly tinker with their offerings and odds to try to attract players and haul in more money for the state. Now they will have a new way to bring in cash, by selling ads on game tickets and monitors. The Massachusetts State Lottery Commission approved a contract yesterday that will pay the Fenway Sports Group $10,000 a month plus a percentage of whatever advertising revenue the sports-marketing spin-off of the Red Sox is able to attract for the lottery. ...
Apr 4, 2009, 9:05 am - Lottery News forum

Florida Lottery chief comes under hostile fire in House committee
The Florida Lottery's top executive got a dressing-down today from House Republicans for failing to bid out a lucrative contract produce its TV ads, despite a state law requiring the department to start doing so last summer. The Lottery hired its New York-based ad agency on a month-to-month arrangement on June 30 one day before language in the state budget took effect requiring the department to put the $3.5 million contract out for competitive bids. The monthly arrangement allowed the Lotter ...
Mar 31, 2009, 9:27 pm - Lottery News forum

Illinois Lottery awards $105M ad contract
Energy BBDO awarded multi-year contract worth $105 million The Illinois Lottery announced Thursday that it has awarded Energy BBDO its $105 million general market advertising contract. Energy BBDO, along with Omnicom partners OMD and The Integer Group, will assist Lottery with strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing communication endeavors. The Illinois Department of Revenue put out a request for ...
Jan 23, 2009, 1:12 pm - Lottery News forum

Drive to boost Calif. lottery sales under way
Revenue-building campaign needed as governor's bond proposal gains footing The California state lottery is switching its advertising pitch on nearly two dozen billboards throughout the state, a modest attempt to boost ticket sales. But the sales campaign will have to get much more aggressive if the lottery is going to pay off Gov. Arnold Schwarzenegger's $15 billion bond plan to help cover a huge state budget deficit. Instead of showing life-changing jackpots that can exceed $100 milli ...
Jun 24, 2008, 8:24 pm - Lottery News forum

Lawsuit claims NY state is ripping off lottery customers
A lawsuit claims the New York State Division of Lottery is tricking people into playing its Take Five lottery game by exaggerating the likelihood of winning. The lawsuit, filed in U.S. District Court in Manhattan on Monday, said people were cheated of more than $5 million. It seeks unspecified damages and an order putting a stop to what it portrayed as a rip-off. The plaintiff in the lawsuit was identified as M. McKee, a resident of Richmond County. The lawsuit called her an especial ...
May 6, 2008, 9:54 am - Lottery News forum

N.Y. Lottery apologizes for mob ad
The New York state lottery has apologized to Italian-Americans after it aired a series of TV ads that featured Sopranos-esque mob characters. The ads, for a $3 million scratch off game called Ba Da Bling, featured the characters singing about the game in Brooklyn accents to the tune of Duke Ellington's It Don't Mean a Thing (If It Ain't Got That Swing), the New York Post reported Monday. Italian-American groups expressed distaste toward the ad, and one group, the Sons of Italy in Ameri ...
Feb 4, 2008, 10:51 pm - Lottery News forum