W. Va. video lottery parlors warned to limit ads
Demand made despite favorable Federal District Court ruling
West Virginia video lottery parlors could lose all but one of their machines if they exploit last week's federal ruling that removes limits on the words they can use in advertising, a group representing machine leasing businesses warns.
The West Virginia Amusement Limited Video Lottery Association has asked parlor owners, which it also represents, to adhere voluntarily to the ad rules that U.S. District Judge Joseph R. Goodwin d ...
Oct 4, 2007, 5:45 pm - Lottery News forum
New Iowa Lottery ad has gambling foes fuming
Ties between collegiate sports and gambling are typically forbidden. So when a new Iowa Lottery commercial featuring the Iowa Fight Song and the Tigerhawk logo began airing Jan. 12, it should have come as no surprise that it caused some heads to turn.
Iowa Athletics Director Gary Barta said the Lottery did nothing wrong when it used the logos and fight song in the commercial because his office had approved the use. He added, however, that his opinion recently had changed.
If I had it ...
Jan 19, 2007, 11:09 am - Lottery News forum
Maryland Lottery raffle game sells fewer tickets than hoped
Countdown to Millions, Maryland's raffle-like lottery, didn't sell as many tickets as lottery officials had hoped, and the drawing was delayed one day to sell more.
At $20 apiece, they were the most expensive tickets ever. The Maryland Lottery held its drawing Monday night for Countdown to Millions new game featuring the Maryland Lottery's best odds ever at winning $1 million.
The lottery sold about 325,000 tickets, short of the lottery's 420,000-ticket goal, said lottery spokeswoman Carol ...
Jan 2, 2007, 2:36 pm - Lottery News forum
Mass. Lottery bets it can draw richer players
It's not your average Joe Lunchbucket's state lottery anymore.
The Massachusetts State Lottery is spending millions on an upscale advertising campaign aimed at reeling in upper-income folks with dreams of having even more money.
Emblematic of this new, and some might say curious approach, is the Lottery's sponsorship deal with public radio station WBUR, a National Public Radio affiliate.
You won't hear the latest scratch tickets hawked. But the Lottery gets a very powerful, soft sell ...
Dec 20, 2006, 4:09 pm - Lottery News forum
Spain goes bullistic as big, fat lottery faces bald truth
The Bald One has left the Fat One. Now everyone's talking.
For the past eight years, Spaniards have been cajoled into buying lottery tickets in El Gordo (the Fat One) the world's richest annual lottery draw by advertisements featuring El Calvo (the Bald One), a silent, mysterious figure showering good fortune at random upon Spaniards as a symbol of the Fat One's beneficence.
But the Bald One, it seems, became too famous for his own good.
Despite being one of the best-known faces on ...
Dec 20, 2006, 12:36 pm - Lottery News forum
Md. Lottery scrambles to hire new ad agency
The Maryland Lottery can't air television commercials or buy other advertising for at least the next three weeks because the company that produced and purchased marketing spots for the state's games of chance went out of business.
The Baltimore advertising firm Eisner Communications unexpectedly closed Friday, saying it had run out of money, leaving a number of large clients in the lurch. The National Aquarium in Baltimore, Provident Bank and Florida-based Spirit Airlines also are left lookin ...
Nov 14, 2006, 11:42 am - Lottery News forum
Arizona Lottery to begin new branding campaign
Tim Burton-like Technique Breathes 'Life' into Lottery Tickets, Coins and Other Objects, Captures Consumer Experience
Riester Robb, the full-service advertising and public relations firm for the Arizona Lottery, will dramatically change the way consumers look at their Scratchers tickets and other familiar objects. A new stop-action animation television campaign transforms unexpected items into characters engaged in surprising behavior and captures the suspense of playing Scratchers.
Apr 25, 2006, 9:18 am - Lottery News forum
N.C. Lottery sales on target
The lucky number is $3.3 million.
That's how much the North Carolina lottery needs to generate per day to hit the target $420 million sought annually to help pay for education projects around the state, said Alice Garland, deputy director of the N.C. Education Lottery.
How's it doing so far?
Well, through Thursday, the first 22 days of the scratch-off games, the lottery had brought in $80 million, or about $3.6 million per day.
While that comes in at about $300,000 per day more than ...
Apr 23, 2006, 8:56 am - Lottery News forum
Newspaper to decline advertising from N.C. Lottery Commission
Days before North Carolina launches its lottery with scratch-off ticket sales, television and radio ads are being rolled out across the state. But the publisher of one small paper in eastern North Carolina says he's not going to be taking any lottery advertising.
A scam carried out by our state government is no less a scam, wrote Bart Adams, publisher and editor of The Daily Record of Dunn, in a column last week. And ads from the North Carolina Lottery Commission which will no doubt entice ...
Mar 27, 2006, 6:19 pm - Lottery News forum
Big week ahead for N.C. lottery
The North Carolina Education Lottery gets under way this week and several major events are planned.
On Monday the first advertising will hit radio and television. The ads will be teasers to let consumers know that the lottery starts Thursday.
By Wednesday thousands of tickets will be in the hands of more than 4,000 retailers.
Then, the first ticket will be sold in North Carolina at 6 a.m. Thursday.
Pamphlets will be available at retailers explaining how to play the games and what you ...
Mar 27, 2006, 11:54 am - Lottery News forum