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Illinois Lottery hires Bernie Mac
Add comedian Bernie Mac to the list of people who've hit the lottery jackpot. Mac is receiving $500,000 for about 2-1/2 days of work endorsing a new state lottery game in what lottery officials are calling a phenomenal deal because of the success of his television show. But Mac's six-figure paycheck is drawing criticism from state lawmakers who would like to see the money spent elsewhere. For nearly $23,000 an hour, Mac will lend his name and likeness for two TV ads, two radio ads and ...
Mar 20, 2006, 7:27 am - Lottery News forum

First proposed N.C. lottery ad beats to different drummer
The first television commercial for the North Carolina Education Lottery apparently will be looking literally to drum up support. In a concept draft of the ad released by the lottery commission late Tuesday, a man sits in a chair in his home, starting to scratch off a lottery ticket with a coin. Then a drum roll is heard, and the man gives an excited look to his wife before a marching band walks through their living room and plays a fight song. A narrator then talks about the new lottery, ...
Mar 15, 2006, 6:44 am - Lottery News forum

N.C. Lottery finally gets a logo
It may not be pretty, but at least the North Carolina Lottery finally has adopted a symbol to represent itself. The state's lottery logo will reflect the character of the state, not a generic burst of fireworks. At a commission meeting last week, Tom Shaheen, the lottery's executive director, presented a proposed logo with a flourish, removing a sheet from a logo perched on an easel - but that clearly puzzled some commissioners. After scrapping the failed attempt, officials today approved ...
Feb 22, 2006, 11:30 am - Lottery News forum

New N.C. Lottery ad agency picked after earlier winner withdraws
The North Carolina lottery hired a new ad agency Tuesday to promote its games now less than six weeks from the start after the agency that originally won the job refused to put up a $500,000 bond to ensure its vendors were paid. The firm Wray Ward Laseter of Charlotte takes over a three-year contract to lead the lottery's projected $8 million a year advertising campaign. Howard Merrell Partners of Raleigh, the top bidder last week, quit a few days after winning the contract Feb. 14. ...
Feb 21, 2006, 12:20 pm - Lottery News forum

N.C. Lottery accepts bids for $8 million ad contract
Four North Carolina agencies submitted proposals for the advertising contract on the state's new $8 million lottery account, the lottery said. Mullen in Winston-Salem and Howard Merrell Partners in Raleigh, both Interpublic Group shops, and independents Wray Ward Laseter and Douglas Displays, both of Charlotte, submitted bids for the account. The bids were opened late Friday at the lottery's offices in Cary, N.C. A three-person panel of lottery executives will cut the field to three final ...
Jan 31, 2006, 7:41 am - Lottery News forum

N.C. Lottery opens period for advertising bids
The North Carolina Education Lottery opened the bidding Wednesday for its advertising contract.The 86-page request for proposal states the lottery commission intends to hire only one firm to help market scratch-off ticket games, which are projected to begin in early April, and automated numbers games, which could start in mid-June.Firms must have their bids to the commission by Jan. 27, according to the tentative schedule released by the commission. Finalists will be announced Feb. 1, and the co ...
Jan 12, 2006, 9:36 am - Lottery News forum

Will gamble on lottery revenue pay off for N.C.?
Research shows more money goes to schools, but ad blitz may have unintended costs The states now offering lotteries do not simply make a product available in order to accommodate the widespread taste for buying a low-priced chance at a big prize. They seek to foster that taste. ...The state lottery agencies have in fact evolved into a new breed of government agency created in the mold of the modern corporation with its eyes firmly fixed on the bottom line. So wrote Charles Clotfelter and Philip ...
Sep 19, 2005, 12:27 pm - Lottery News forum

N.C. lottery bill limits commercials
North Carolina lawmakers are slapping limits on how much a proposed lottery can spend on advertising and what the commercials can say, but they may have underestimated both.The General Assembly is scheduled to vote this week on a state budget that includes a lottery. The lottery would be limited to spending 1 percent of its revenue on advertising. That figure, while in line with many lotteries, may not be enough for a lottery's first year. When we started out, we spent 3.1 percent, said Virgini ...
Aug 9, 2005, 12:35 pm - Lottery News forum

Towns insulted by Kansas Lottery radio ad
Residents in two Kansas communities are angry over a radio spot for the Kansas Lottery that suggests their towns are boring.The Kansas Lottery is partnering with several Kansas radio stations to promote its Great Escape Hybrid Doubler tickets. The promotion gives listeners a chance to call in or register online for chances to win the tickets, trips or prizes such as concert tickets or spa treatments.But WIBW is changing its ad promoting the game after it angered tourism officials in Garden City ...
Aug 1, 2005, 10:30 am - Lottery News forum

Illinois lottery ad agency off the hook
A special audit of the Illinois Lottery's chief ad agency found the company did not keep adequate records to answer key questions about millions of dollars in payments from the state.However, Gov. Rod Blagojevich's administration said Thursday that the special $60,000 audit answered enough of those questions to vindicate the state's support of R.J. Dale Advertising Public Relations.The forensic audit, conducted by Clifton Gunderson LLP of Oak Brook, concluded that there was no evidence of mis ...
Jun 24, 2005, 1:36 pm - Lottery News forum