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Ireland Lottery advertising claims under scrutinyNews Story
The Ireland Lottery has been told by an ad standards body to be clearer over claims that 90 per cent of National Lottery money goes back into the community. The Advertising Standards Authority for Ireland welcomed Lotto chiefs' vow to to include a qualification, about the reinvestment of unclaimed prize money in future similar advertising after a complaint by an Oireachtas Committee. The television ad in question featured a shopkeeper and a customer. When the customer placed her lot
Jan 24, 2024, 10:51 am - Lottery News

Ireland National Lottery spent majority of unclaimed prize money on advertisingNews Story
Lottery CEO defends use of unclaimed winnings for marketing as best way to promote good causes By Kate Northrop The Ireland National Lottery is defending itself against criticism for spending nearly the entire amount of unclaimed prize money on advertising. Premier Lotteries Ireland (PLI), the operator of the Ireland National Lottery, is dismissing claims that it did something wrong when it allocated an overwhelming majority of unclaimed winnings to marketing. The Public Accounts
Dec 9, 2022, 5:03 pm - Lottery News

Florida Lottery issues last-minute challenge to 'addictive' warning labels on ticketsNews Story
The Florida Lottery wants another look at the potential impact on education funding from legislation that would require slapping gambling-addiction warning labels on the front of tickets and ads. Gov. Ron DeSantis is getting closer to deciding whether to approve the bill (HB 629), which passed the House and Senate in early May. An initial projection about the bill's impact on education funding was made in March. But, appearing this week before state economists, Florida Lottery Director of
Jun 13, 2019, 9:43 pm - Lottery News

Bob Newhart brings back Papa Elf in new Kentucky Lottery holiday commercialNews Story
Includes video report You may do a double take when you see the latest commercial from the Kentucky Lottery. Yup. Legendary actor Bob Newhart dusted off his Papa Elf costume from his turn in the Christmas blockbuster movie Elf to work with the Kentucky Lottery promoting its Holiday Gift Series Scratch-Off campaign. The 88-year-old actor's popularity spans multiple generations thanks to his television work on Newhart and The Bob Newhart Show, which aired in the 1970s and '80s. He was int
Nov 29, 2017, 7:10 pm - Lottery News

Are lawmakers selling the Texas Lottery short?News Story
Scratch-off lottery tickets are big business in Texas. They raise billions for state coffers and are so popular that as many as 95 new scratch-off games are introduced here each year, making up a sizable chunk of overall Texas Lottery sales, officials say. But lottery officials are worried they will have to cut back on the variety of scratch-offs offered and on the advertising that promotes the games now that Texas budget writers are considering cutting as much as $18 million from the agen
Apr 13, 2017, 8:39 am - Lottery News

Tennessee Lottery chief retrofits Powerball billboard to 'Billion'News Story
With the record Powerball Jackpot climbing into the billions, Rebecca Hargrove, President and CEO of the Tennessee Lottery, decided to tackle the issue of the billboard's inability to display an amount that great. Yesterday, with the help of a bucket truck and an outdoor crew, Hargrove changed 'Million' to 'Billion' to reflect the world-record jackpot that is now an astounding $1.5 billion. The Powerball jackpot has continued to increase from its initial Sunday morning estimate of $1.3 bil
Jan 13, 2016, 11:01 am - Lottery News

N.C. legislators look to expand lotteryNews Story
Lawmakers in Raleigh are looking to place bets on the state lottery once again as a source of more money for education programs across North Carolina. House and Senate budget negotiators are working on a plan, already adopted by the state Senate, that would significantly increase advertising of the lottery's scratch-off and other offerings, including the Powerball and Mega Millions jackpot games. Another part of the plan, also backed by the Senate: Making a version of instant tickets availabl
Aug 22, 2015, 10:07 pm - Lottery News

New Mexico Lottery testing lottery ticket adsNews Story
If you've ever played the lottery, you know how important that little piece of paper can be. It's why the New Mexico Lottery is putting a little something extra on their lottery tickets: Advertisements. Representatives with the New Mexico Lottery say they launched a pilot program to see how they fare when it comes to offering ad space on game tickets. We want to understand how our systems perform, how our employees perform and then how successful those advertisements might be for the comp
Dec 9, 2014, 12:19 pm - Lottery News

Governor revamps Missouri Lottery CommissionNews Story
Gov. Jay Nixon replaced most of the members of the Missouri Lottery Commission on Thursday as he released a report recommending the agency review its policies on prizes and advertising in a quest to route more money to education. The shake-up in oversight at the Missouri Lottery comes after it posted record sales during the past budget year yet transferred less money to education than it had in the previous year. Nixon in July had directed his state budget office to review the lottery's op
Sep 19, 2014, 8:21 am - Lottery News

Kentucky Lottery finally able to advertise where the money goesNews Story
Required change in state law Includes video report For the first time in its 25 year history, the Kentucky Lottery is advertising where proceeds from the sale of its games are spent. This has never happened before because, until recently, it would've been against the law. When the state's General Assembly put together the governing legislation for the Kentucky Lottery back in 1989, a floor amendment was passed which stated, ...government programs and services shall not be mention
Aug 27, 2014, 9:02 am - Lottery News