The Heart Attack Grill was founded in 2005 by Jon Basso with the intent of serving "nutritional pornography," food "so bad for you it's shocking." The menu includes "Single," "Double," "Triple," and "Quadruple Bypass" hamburgers, ranging from half a pound to two pounds of beef, "Flatliner Fries" (cooked in pure lard), cigarettes, beer and liquor, and soft drinks. The Heart Attack Grill is a hospital theme restaurant. Founder Jon Basso calls himself "Dr. Jon" and dresses in a white doctor's lab coat. Customers are referred to as "patients," orders as "prescriptions," and the waitresses as "nurses.