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N.C. Lottery has false start on logo
North Carolina Lottery: N.C. Lottery has false start on logo
North Carolina lottery officials unveiled the logo Tuesday they wanted to print on thousands of ticket machines and place in television commercials leading up to the lottery's planned March 30 launch. Make that the now-defunct logo. Officials later found out someone else might have the copyright to the image. N.C. Education Lottery director Tom Shaheen revealed the logo at a public meeting of his bosses, the nine-member lottery commission. Shaheen, who has worked for lotteries in several states, said the fireworks-and-stars logo promotes the lottery as fun, festive and for education. Later in the day, lottery officials declined to give reporters copies of the image, saying they were still checking out some legal issues. Then they started calling television stations, telling them not to air it. "Our legal folks say we don't have copyright clearance," lottery spokeswoman Pam Walker said Tuesday evening, indicating the lottery would have a new logo quickly. "Graphics artists are working on it as we speak." The now-discarded logo didn't seem to get the ovation Shaheen wanted anyway. There was far more chuckling than clapping among those at the meeting. "I thought it looked like a palm tree myself," joked lottery commission chairman Charles Sanders. Also during the meeting, commissioners chose a Raleigh advertising company over two Charlotte firms to receive lucrative three-year deal to promote the lottery. The commission unanimously voted to give Howard Merrell & Partners a contract worth $8 million during the lottery's first year and as much as $12 million during the second and third years. Howard Merrell will earn an amount equal to 11 percent of the ad budget during the first year, or $880,000 if the lottery spends the $8 million it has budgeted. In the second and third years, the company would get 10.5 percent of an estimated $12 million ad purchase. The company beat out Wray Ward Laseter and Douglas Displays of Charlotte and Mullen of Winston-Salem.
Charlotte Observer
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14 comments. Last comment 4 years ago by .
The Carolinas - Charlotte United States Member #21960 September 12, 2005 4104 Posts Offline |
| Posted: February 15, 2006, 9:29 am - IP Logged |
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These guys just seem to keep dropping the ball on everything. I thought Shaheen was the "Lottery God"? He seems to be an overpaid windbag in my opinion.
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Charlotte NC United States Member #17704 June 18, 2005 3478 Posts Offline |
| Posted: February 15, 2006, 10:43 am - IP Logged |
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These guys just seem to keep dropping the ball on everything. I thought Shaheen was the "Lottery God"? He seems to be an overpaid windbag in my opinion. What Tom Sheehan need to do is keep the media guys out of their meetings and talk on a need to know basis, especially since that lawsuit is happening. Somebody on his staff is talking too much. Once on my job there was going to be a layout. A group of non-management staff went to the local bar, got drunk and talked about the people who were being laid off. They wasn't even suppose to know about it. We all knew about it the next morning. My point is: That first article about a logo being on a napkin should not have been printed. It's nickpicking. How did the media get privy to that information? It had to come from staff. Tom Sheehan will learn. NC people are "clanish", telling one person is like telling three. And when you think they are stupid they are actually backbiting. Smiling and being nice to you while they are doing it. He better wise up. 
TakeemtotheBank
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The Carolinas - Charlotte United States Member #21960 September 12, 2005 4104 Posts Offline |
| Posted: February 15, 2006, 11:01 am - IP Logged |
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Yeah, he is turning out to be a real buffoon.
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Chief Bottle Washer New Jersey United States Member #1 May 31, 2000 17060 Posts Offline |
| Posted: February 15, 2006, 11:36 am - IP Logged |
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Tenaj: The North Carolina media has been kind to the lottery compared to what the Tennessee media did to their lottery when they started up. It's a very important issue, and it should be covered with scrutiny. For a lottery director who is supposed to have so much depth, he is making some J.V. errors.
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The Carolinas - Charlotte United States Member #21960 September 12, 2005 4104 Posts Offline |
| Posted: February 15, 2006, 2:09 pm - IP Logged |
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Tenaj: The North Carolina media has been kind to the lottery compared to what the Tennessee media did to their lottery when they started up. It's a very important issue, and it should be covered with scrutiny. For a lottery director who is supposed to have so much depth, he is making some J.V. errors. Todd That is the problem I have with the whole operation. It seems like a Mickey Mouse/Disney-like judgement is being used when what they really need is ABC-like judgement.
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MA United States Member #11667 February 14, 2005 72 Posts Offline |
| Posted: February 15, 2006, 2:39 pm - IP Logged |
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Does anyone have pics of the logos in question?
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The Carolinas - Charlotte United States Member #21960 September 12, 2005 4104 Posts Offline |
| Posted: February 15, 2006, 2:45 pm - IP Logged |
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Bingo - I haven't seen them yet...I am trying to track them down.
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Chief Bottle Washer New Jersey United States Member #1 May 31, 2000 17060 Posts Offline |
| Posted: February 15, 2006, 2:48 pm - IP Logged |
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They have asked all the local media to retract the logo image, and not print it. So, far, I have only seen the bottom of the logo (the text).
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Sparta, NJ United States Member #18644 July 9, 2005 1977 Posts Offline |
| Posted: February 15, 2006, 3:14 pm - IP Logged |
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Does the term Professionals come to mind? Probably not. 
|||::> *'`*:-.,_,.-:*''*:--->>> Chewie <<<---.*''*:-.,_,.-:*''* <:::|||
I only trust myself - and that's a questionable choice
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The Carolinas - Charlotte United States Member #21960 September 12, 2005 4104 Posts Offline |
| Posted: February 15, 2006, 3:25 pm - IP Logged |
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Chewie Sounds like they could have sent it to my 5-year-old son's kindergarten class and they could have put together as equally impressive a logo than what these Stooges have done thus far.
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Coastal Georgia United States Member #2703 October 30, 2003 1868 Posts Offline |
| Posted: February 15, 2006, 9:32 pm - IP Logged |
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Here is what the NC lottery's new logo should be: THE NC LOTTERY  WE's STUPIDER THAN A BAG OF ROCKS HEAR AT THE LOTTERY COMMISHUN, BUT WE BE HAVIN THIS STATE A GAMBLIN REEL SUUN.
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United States
Member #380
June 5, 2002
11297 Posts
Offline
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| Posted: February 17, 2006, 2:39 pm - IP Logged |
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Tenaj: The North Carolina media has been kind to the lottery compared to what the Tennessee media did to their lottery when they started up. It's a very important issue, and it should be covered with scrutiny. For a lottery director who is supposed to have so much depth, he is making some J.V. errors. What are "JV errors"?
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United States Member #26829 November 18, 2005 160 Posts Offline |
| Posted: February 17, 2006, 2:45 pm - IP Logged |
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I believe it stands for "Junior Varsity",implying beginners errors.
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United States
Member #380
June 5, 2002
11297 Posts
Offline
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| Posted: February 18, 2006, 2:26 pm - IP Logged |
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Look at the NC logo, and compare it to the Lottery Tennessee one. Doesn't the font look the same?
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