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Big winners reduce Iowa Lottery profitability

Jul. 28, 2010, 10:52 a.m.

Iowa Lottery Iowa Lottery: Big winners reduce Iowa Lottery profitability

Iowa Lottery sales rose over the past 12 months, although profits dipped slightly amid a surge of lucky prize winners.

Preliminary figures released Tuesday show sales totaled $256.3 million for the state budget year ending June 30, up about 5 percent from a year earlier. Lottery proceeds, spent on state government programs, totaled $57.9 million, down about 4 percent from a year ago.

Iowa Lottery Chief Executive Terry Rich said two key factors reduced lottery profits. One is that prize payouts, which are cyclical and even out statistically over time, were ahead of projections. Compared with the previous year, the Iowa Lottery returned an additional $12.1 million prizes directly to players.

"Right now, we sure seem to have a lot of winners," Rich said.

Over the last 12 months, those fortunate players included seven $1 million prizes, compared with just two winners of $1 million payouts the previous year.

Secondly, the Iowa Lottery accrued expenses totaling about $1.5 million related to the state's early retirement program, Rich said. About 20 lottery employees recently retired, and accounting standards required that all expenses for the program be recorded during the recently concluded state budget year.

Despite the downturn in profits, Rich said, the lottery had its second-best year ever in generating sales revenue. The best year was in 2006, when the Iowa Lottery operated its ill-fated TouchPlay games, which resembled slot machines. The Iowa Legislature pulled the plug on TouchPlay amid controversies that arose.

One highlight of the fiscal year was the addition of the Mega Millions multistate jackpot game in January. The game added $5.5 million to lottery sales, while Powerball sales in Iowa increased to $59.2 million, up nearly 2 percent from a year earlier.

Instant-scratch tickets, a traditional favorite among players, were the biggest generator of sales over the past fiscal year. Scratch tickets brought in $143.7 million, while Powerball was second. Hot Lotto sales were third, at $13.6 million.

Des Moines Register

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11 comments. Last comment 1 month ago by RJOh.
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ressuccess's avatar - WhiteShyGuy
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Posted: July 28, 2010, 12:42 pm - IP Logged

I wonder why there were too many winners to drop Iowa's profit in their lottery?

Todd's avatar - Cylon 2
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Posted: July 28, 2010, 12:47 pm - IP Logged

I wonder why I wasn't one of them.

 

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louise black's avatar - DiscoBallGlowing
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Posted: July 28, 2010, 5:05 pm - IP Logged

I wonder why I wasn't one of them.

Thumbs UpWell, Todd from your comments you do a lot of traveling may we look up one day to find are  a millionaire in any of the states playing.Anyway good luck on that ,I play Ind. Oh,Ill and where I am home Tenn.Big Smile

Todd's avatar - Cylon 2
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Posted: July 28, 2010, 6:02 pm - IP Logged

Thumbs UpWell, Todd from your comments you do a lot of traveling may we look up one day to find are  a millionaire in any of the states playing.Anyway good luck on that ,I play Ind. Oh,Ill and where I am home Tenn.Big Smile

No, it was sort of a joke.

 

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rdgrnr's avatar - walt
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Posted: July 28, 2010, 11:22 pm - IP Logged

I think it's amazing how scratchers just literally blow away the other games in sales.

I almost never even think about them much less buy them.

But apparently there's a whole lotta people buying them like crazy.

"Diligence is the mother of good luck"  ~Benjamin Franklin~

     "Here's my strategy on the Cold War: We win, they lose" ~Ronald Reagan~ 
                                                                                                                     

       

Delta Draw's avatar - batman05
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Posted: July 29, 2010, 3:52 am - IP Logged

Scratchers are a guaranteed pool to play from. People like fixed odds for one game and want to play against the same odds or better hoping they will win before all the tickets are sold. Kind of like raffle ticket feaver.People are getting desperate and any peak in sales will precede a sharp drop. I expect the divisions to make some changes soon. Looks like CA is on to it.

DD

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RJOh's avatar - chipmunk
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Posted: July 29, 2010, 2:36 pm - IP Logged

Scratch tickets brought in $143.7 million. 

Considering Iowa has about 3 millions people and half of them would probably be too young to buy lottery tickets, that's an average of 98 scratch tickets per potential player per year and if only half of them actual play then it's closer to 200 per player per year. 

They probably have a lot of places selling scratch tickets that don't offer their on-line games.

* winning money isn't making money *
if you
* spend more than you make to win *
 
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rcbbuckeye's avatar - Lottery 043
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Posted: July 29, 2010, 9:05 pm - IP Logged

I think it's amazing how scratchers just literally blow away the other games in sales.

I almost never even think about them much less buy them.

But apparently there's a whole lotta people buying them like crazy.

Scratchers are probably the biggest seller in every state with a lottery. I never used to play them, but the last couple of months I've been buying them, and I win more on them than any other game.

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winlotta's avatar - money 100 dollars
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Posted: July 29, 2010, 11:47 pm - IP Logged

Iowa Lottery Chief Executive Terry Rich - . . . . . . fascinating. . . . . .  name ! ! !

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Posted: July 30, 2010, 11:59 am - IP Logged

Without winners the lottery would grind to a halt !

The store where I purchase my powerball tickets has a giant $200,000 Winner "check" hanging above the lottery machine !

I am hoping for a $45.4 Million  winner "check" to be hanging in that store ! ........... after I win !

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RJOh's avatar - chipmunk
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Posted: July 30, 2010, 12:13 pm - IP Logged

Without winners the lottery would grind to a halt !

The store where I purchase my powerball tickets has a giant $200,000 Winner "check" hanging above the lottery machine !

I am hoping for a $45.4 Million  winner "check" to be hanging in that store ! ........... after I win !

US Flag Citizens First !

Even if you take the cash, the check will show the annuity amount of $85.0M

* winning money isn't making money *
if you
* spend more than you make to win *
 
Idea