Kentucky Lottery adds new rewards program

Jan 8, 2013, 7:48 am (15 comments)

Kentucky Lottery

The Kentucky Lottery has launched the new Fun Club Rewards program, a multi-part initiative which rewards players with points for eligible non-winning scratch-off tickets purchased while making them automatically entered into drawings to win large cash prizes.

The key to the program is the ability for players to accumulate points based on eligible non-winning scratch-off tickets purchased. "The value of the points vary among tickets," said the Kentucky Lottery's Sr. VP of Marketing Steve Casebeer. "Once players enter their tickets on our website, they accumulate points which can then be redeemed for merchandise from music downloads to sporting goods to televisions." Players are limited to entering 200 tickets per week.

Another benefit of the program is entry into the Lottery's Ultimate Second Chance program. "When players enter their eligible non-winning tickets on the Fun Club Rewards site, in addition to receiving points, they are automatically registered for a second-chance drawing which will award a cash prize," said the Lottery's Vice President of Marketing Kate Leverette.

Kentucky is the seventh state to launch this type of rewards program, according to Casebeer. "Other lotteries who have started this type of program have seen not only a sales increase but positive feedback from players as well," he said. "Consumers these days are used to having rewards programs for retail purchases. Everyone from grocery stores to hotel chains have been doing this for years, and we're excited to bring this opportunity to our players."

To register, a player can become a member of the Fun Club Rewards program by visiting kylottery.com.

Press Release

Comments

addai1516's avataraddai1516

This a plan to get people to gamble more  not sure if Its a good or bad idea LOL

Lucky4Life's avatarLucky4Life

Wish Florida would take note! Love this idea!

Original Bey's avatarOriginal Bey

Players are limited to entering 200 tickets per week.

 

200? Seriously? Either they are expecting this to drive a lot of dumpster diving or they're projecting that scratch off ticket sales will go through the roof!

LottoGuyBC's avatarLottoGuyBC

Quote: Originally posted by Original Bey on Jan 8, 2013

Players are limited to entering 200 tickets per week.

 

200? Seriously? Either they are expecting this to drive a lot of dumpster diving or they're projecting that scratch off ticket sales will go through the roof!

don't get stuck Thud

ONEDAY's avatarONEDAY

i hope ohio will do this..

Grovel's avatarGrovel

Arkansas has a program like this and I love it.

Ronnie316

Quote: Originally posted by addai1516 on Jan 8, 2013

This a plan to get people to gamble more  not sure if Its a good or bad idea LOL

I Agree! Most states want to avoid the appearance of encouraging problem gambling.........

Ronnie316

But then again, if 200 tickets per week is the limit.... How could there be a problem....What?

Pick4ologist

I love Kentucky lottery. They payout $600 on cash 3. Instead of the normal $500

Ronnie316

mmmmmmmmmmmmm, I'm suspicious when they say "We will award a cash prize"..... Really?

Grovel's avatarGrovel

Quote: Originally posted by Ronnie316 on Jan 8, 2013

mmmmmmmmmmmmm, I'm suspicious when they say "We will award a cash prize"..... Really?

They do it here in Arkansas. They have a top prize drawing for each ticket. It's the main reason I enter mine.

Ronnie316

Quote: Originally posted by Grovel on Jan 8, 2013

They do it here in Arkansas. They have a top prize drawing for each ticket. It's the main reason I enter mine.

Ok, so what is the "top prize" $100.... $1000.....What?

In AZ they spend $20 million in advertising to promote a $52k prize.

Grovel's avatarGrovel

Quote: Originally posted by Ronnie316 on Jan 8, 2013

Ok, so what is the "top prize" $100.... $1000.....What?

In AZ they spend $20 million in advertising to promote a $52k prize.

The top prize was the highest you could win for that scratch off ticket. So let's say the top prize for a game was 50,000. Once they stop selling the game they would do a drawing and give away 50,000.

rock_nc's avatarrock_nc

Here in NC, we are doing this now! I enter all my non- winning scratch off's in the lucke-zone. Then I use them for points into games that I can win 25,000 dollars and also enter my points in on another game where I can win 2,500 every Wednesday. Have not won nothing yet, about to run out of points. Got to buy more scratch off's. Only enter the losing ticket's. They said later on they are going to be able to enter non winning PB and MM non winning tickets soon.

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