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Kentucky Lottery adds new rewards program

Kentucky LotteryKentucky Lottery: Kentucky Lottery adds new rewards program
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The Kentucky Lottery has launched the new Fun Club Rewards program, a multi-part initiative which rewards players with points for eligible non-winning scratch-off tickets purchased while making them automatically entered into drawings to win large cash prizes.

The key to the program is the ability for players to accumulate points based on eligible non-winning scratch-off tickets purchased. "The value of the points vary among tickets," said the Kentucky Lottery's Sr. VP of Marketing Steve Casebeer. "Once players enter their tickets on our website, they accumulate points which can then be redeemed for merchandise from music downloads to sporting goods to televisions." Players are limited to entering 200 tickets per week.

Another benefit of the program is entry into the Lottery's Ultimate Second Chance program. "When players enter their eligible non-winning tickets on the Fun Club Rewards site, in addition to receiving points, they are automatically registered for a second-chance drawing which will award a cash prize," said the Lottery's Vice President of Marketing Kate Leverette.

Kentucky is the seventh state to launch this type of rewards program, according to Casebeer. "Other lotteries who have started this type of program have seen not only a sales increase but positive feedback from players as well," he said. "Consumers these days are used to having rewards programs for retail purchases. Everyone from grocery stores to hotel chains have been doing this for years, and we're excited to bring this opportunity to our players."

To register, a player can become a member of the Fun Club Rewards program by visiting kylottery.com.

Press Release

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15 comments. Last comment 2 years ago by jamella724.
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addai1516's avatar - bee
Newyork City NY / westland michigan
United States
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June 23, 2010
3452 Posts
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Posted: January 8, 2013, 8:23 am - IP Logged

This a plan to get people to gamble more  not sure if Its a good or bad idea LOL

    Lucky4Life's avatar - batman14

    United States
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    January 7, 2010
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    Posted: January 8, 2013, 9:15 am - IP Logged

    Wish Florida would take note! Love this idea!

      Original Bey's avatar - Lottery-022.jpg

      Bahamas
      Member #133467
      September 30, 2012
      5462 Posts
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      Posted: January 8, 2013, 9:33 am - IP Logged

      Players are limited to entering 200 tickets per week.

       

      200? Seriously? Either they are expecting this to drive a lot of dumpster diving or they're projecting that scratch off ticket sales will go through the roof!

      "Everything works  ONCE!"

        LottoGuyBC's avatar - Lottery-050.jpg
        British Columbia
        Canada
        Member #116105
        September 4, 2011
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        Posted: January 8, 2013, 12:54 pm - IP Logged

        Players are limited to entering 200 tickets per week.

         

        200? Seriously? Either they are expecting this to drive a lot of dumpster diving or they're projecting that scratch off ticket sales will go through the roof!

        don't get stuck Thud

        "You have to be in it to win it!"

          ONEDAY's avatar - DiscoBallGlowing
          OHIO
          United States
          Member #5328
          June 30, 2004
          1284 Posts
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          Posted: January 8, 2013, 4:28 pm - IP Logged

          i hope ohio will do this..

          have a great winning day!

            Grovel's avatar - f800e6a39fbfea795d1dcbb09f2244
            Little Rock, AR
            United States
            Member #68365
            December 19, 2008
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            Posted: January 8, 2013, 6:21 pm - IP Logged

            Arkansas has a program like this and I love it.


              United States
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              September 7, 2011
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              Posted: January 8, 2013, 6:23 pm - IP Logged

              This a plan to get people to gamble more  not sure if Its a good or bad idea LOL

              I Agree! Most states want to avoid the appearance of encouraging problem gambling.........


                United States
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                September 7, 2011
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                Posted: January 8, 2013, 6:24 pm - IP Logged

                But then again, if 200 tickets per week is the limit.... How could there be a problem....What?


                  United States
                  Member #137433
                  January 3, 2013
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                  Posted: January 8, 2013, 6:26 pm - IP Logged

                  I love Kentucky lottery. They payout $600 on cash 3. Instead of the normal $500


                    United States
                    Member #116272
                    September 7, 2011
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                    Posted: January 8, 2013, 6:31 pm - IP Logged

                    mmmmmmmmmmmmm, I'm suspicious when they say "We will award a cash prize"..... Really?

                      Grovel's avatar - f800e6a39fbfea795d1dcbb09f2244
                      Little Rock, AR
                      United States
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                      December 19, 2008
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                      Posted: January 8, 2013, 6:45 pm - IP Logged

                      mmmmmmmmmmmmm, I'm suspicious when they say "We will award a cash prize"..... Really?

                      They do it here in Arkansas. They have a top prize drawing for each ticket. It's the main reason I enter mine.


                        United States
                        Member #116272
                        September 7, 2011
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                        Posted: January 8, 2013, 7:36 pm - IP Logged

                        They do it here in Arkansas. They have a top prize drawing for each ticket. It's the main reason I enter mine.

                        Ok, so what is the "top prize" $100.... $1000.....What?

                        In AZ they spend $20 million in advertising to promote a $52k prize.

                          Grovel's avatar - f800e6a39fbfea795d1dcbb09f2244
                          Little Rock, AR
                          United States
                          Member #68365
                          December 19, 2008
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                          Posted: January 8, 2013, 9:09 pm - IP Logged

                          Ok, so what is the "top prize" $100.... $1000.....What?

                          In AZ they spend $20 million in advertising to promote a $52k prize.

                          The top prize was the highest you could win for that scratch off ticket. So let's say the top prize for a game was 50,000. Once they stop selling the game they would do a drawing and give away 50,000.

                            rock_nc's avatar - Lottery-017.jpg
                            small town USA
                            United States
                            Member #2481
                            October 8, 2003
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                            Posted: January 9, 2013, 9:22 am - IP Logged

                            Here in NC, we are doing this now! I enter all my non- winning scratch off's in the lucke-zone. Then I use them for points into games that I can win 25,000 dollars and also enter my points in on another game where I can win 2,500 every Wednesday. Have not won nothing yet, about to run out of points. Got to buy more scratch off's. Only enter the losing ticket's. They said later on they are going to be able to enter non winning PB and MM non winning tickets soon.