Welcome Guest
Log In | Register )
The time is now 11:03 am
You last visited November 23, 2014, 10:34 am
All times shown are
Eastern Time (GMT-5:00)

Maine lottery scratch tickets may get new controversial name

Maine LotteryMaine Lottery: Maine lottery scratch tickets may get new controversial name
53
Rating:

FAIRFIELD, Maine — The Maine State Lottery may soon give a name to its scratch tickets for the first time, but the name isn't sitting well with everyone.

A few weeks ago, the Maine State Lottery sent a pamphlet out to its 1,300 retailers, saying it plans to name the tickets "Kwikies."

"I thought that's going to be real uncomfortable for my girls behind the register to have guys come in and say 'Hey, give me a Kwikie,'" said David Welch, owner of Village Market in Fairfield.

In slang terms, a quickie is a short sexual encounter.

"[My cashiers] are very upset about it," said Welch. "A couple of customers hanging around were really upset."

Gerry Reid, director of the Maine Bureau Alcoholic Beverages and Lottery Operations, said it's not the state's intent to be provocative.

"I fully understand that when someone saw this word in isolation, they thought, 'Oh, these guys are getting a bit racy,'" said Reid. "We're actually doing everything we can possibly do to not lead you to that place in your mind."

Reid said that the bureau has been active for the past three to four months in trying to land on a name to encompass all of its scratch tickets. They went through 50 or 60 names before landing on Kwikies.

"The benefit of buying this ticket is that it's quick, easy and fun," said Reid. "That's what an instant ticket is."

Welch wasn't alone in being critical of the name. Bob Duran, owner of C&K Variety in Hermon, said he wouldn't ask his customers if they wanted a Kwikie.

"It's not the best name, no," said Duran.

Tom Borden, a cashier at Fox Brook Variety in Dover-Foxcroft, said he tried asking customers if they would like a Kwikie.

"I tried that on a couple of women. It didn't go over very well," Borden said. "They said, 'Why don't you just call them scratch tickets?' I'm not sure [the Lottery] thought that through."

Reid said the lottery thought quite hard about the name.

"Our instant game business is roughly two-thirds of the lottery business," said Reid. "It has no name. It's just instant tickets. It's not like the draw games like Powerball. That's a brand. It has an identity. It's an image. People know what to ask for. What we're struggling to do is come up with an identity [for the instant scratch tickets]. We do almost no marketing for it. Our job is to make money for the state."

The way the lottery is looking to make money is coming at the expense of his cashiers, said Welch.

"Selling tickets is great, but it's the girls behind the counters who have to sell these things," he said. "I don't need them to be emotionally upset. It's not worth it for what we make off a ticket."

One of Welch's cashiers agreed.

"I think it's highly inappropriate," said Kaylee Constable. "[Customers have] come in and joked around with me and say, 'Can I get a Kwikie?' I'm only 19 years old and I have 40- and 50-year-old men saying sexual remarks to me."

Reid said the term "quickie" is used by a number of business in many different spellings, specifically convenience stores and oil change locations. The cartoon "The Simpsons" has a convenience store in its fictional universe called Kwik-E-Mart.

Television commercials have already been produced, but haven't yet been released, said Reid.

The name hasn't been officially implemented and cashiers won't be required to ask customers if they want a Kwikie, said Reid. The name change may come in a month or more after public opinion is weighed. After it's all said and done, he said, the lottery may not use the name at all.

"It's not our decision to offend anybody. If we see that's where it's going, we won't do it," said Reid.

News story photo(Click to display full-size in gallery)

Thanks to truesee for the tip.

Bangor Daily News

We'd love to see your comments here!  Register for a FREE membership — it takes just a few moments — and you'll be able to post comments here and on any of our forums. If you're already a member, you can Log In to post a comment.

64 comments. Last comment 2 years ago by HaveABall.
Page 1 of 5
helpmewin's avatar - dandy
u$a
United States
Member #106669
February 22, 2011
17814 Posts
Offline
Posted: March 18, 2013, 9:22 am - IP Logged

The Maine State Lottery may soon give a name to its scratch tickets for the first time, but the name isn't sitting well with everyone.

A few weeks ago, the Maine State Lottery sent a pamphlet out to its 1,300 retailers, saying it plans to name the tickets "Kwikies."

"I thought that's going to be real uncomfortable for my girls behind the register to have guys come in and say 'Hey, give me a Kwikie,'" said David Welch, owner of Village Market in Fairfield.

In slang terms, a quickie is a short sexual encounter.

"[My cashiers] are very upset about it," said Welch. "A couple of customers hanging around were really upset."

Gerry Reid, director of the Maine Bureau Alcoholic Beverages and Lottery Operations, said it's not the state's intent to be provocative.

"I fully understand that when someone saw this word in isolation, they thought, 'Oh, these guys are getting a bit racy,'" said Reid. "We're actually doing everything we can possibly do to not lead you to that place in your mind."

Reid said that the bureau has been active for the past three to four months in trying to land on a name to encompass all of its scratch tickets. They went through 50 or 60 names before landing on Kwikies.

"The benefit of buying this ticket is that it's quick, easy and fun," said Reid. "That's what an instant ticket is."

Welch wasn't alone in being critical of the name. Bob Duran, owner of C&K Variety in Hermon, said he wouldn't ask his customers if they wanted a Kwikie.

"It's not the best name, no," said Duran.

Tom Borden, a cashier at Fox Brook Variety in Dover-Foxcroft, said he tried asking customers if they would like a Kwikie.

"I tried that on a couple of women. It didn't go over very well," Borden said. "They said, 'Why don't you just call them scratch tickets?' I'm not sure [the Lottery] thought that through."

Reid said the lottery thought quite hard about the name.

"Our instant game business is roughly two-thirds of the lottery business," said Reid. "It has no name. It's just instant tickets. It's not like the draw games like Powerball. That's a brand. It has an identity. It's an image. People know what to ask for. What we're struggling to do is come up with an identity [for the instant scratch tickets]. We do almost no marketing for it. Our job is to make money for the state."

The way the lottery is looking to make money is coming at the expense of his cashiers, said Welch.

"Selling tickets is great, but it's the girls behind the counters who have to sell these things," he said. "I don't need them to be emotionally upset. It's not worth it for what we make off a ticket."

One of Welch's cashiers agreed.

"I think it's highly inappropriate," said Kaylee Constable. "[Customers have] come in and joked around with me and say, 'Can I get a Kwikie?' I'm only 19 years old and I have 40- and 50-year-old men saying sexual remarks to me."

Reid said the term "quickie" is used by a number of business in many different spellings, specifically convenience stores and oil change locations. The cartoon "The Simpsons" has a convenience store in its fictional universe called Kwik-E-Mart.

Television commercials have already been produced, but haven't yet been released, said Reid.

The name hasn't been officially implemented and cashiers won't be required to ask customers if they want a Kwikie, said Reid. The name change may come in a month or more after public opinion is weighed. After it's all said and done, he said, the lottery may not use the name at all.

"It's not our decision to offend anybody. If we see that's where it's going, we won't do it," said Reid.

News story photo(Click to display full-size in gallery)

Thanks to truesee for the tip.

Scared

                 


    United States
    Member #111446
    May 25, 2011
    6323 Posts
    Offline
    Posted: March 18, 2013, 9:53 am - IP Logged

    How about renaming them "Instant Gratification" or "Lobster Tails".     What?  Big Grin

      RedStang's avatar - mustangshow zps61f7119e.jpg
      Dutchess NY
      United States
      Member #121966
      January 21, 2012
      2734 Posts
      Offline
      Posted: March 18, 2013, 10:36 am - IP Logged

      Must be worst for the male clerks. You might see some of them running out the door.


        United States
        Member #116272
        September 7, 2011
        20244 Posts
        Offline
        Posted: March 18, 2013, 10:38 am - IP Logged

        How bout "Stop that clerk, he has my ticket"

          whiteballz's avatar - Lottery-015.jpg
          Nutley, New Jersey
          United States
          Member #131063
          August 1, 2012
          801 Posts
          Offline
          Posted: March 18, 2013, 10:40 am - IP Logged

          would you tip the clerk if she gave you a good Kwikie?

          .


            United States
            Member #116272
            September 7, 2011
            20244 Posts
            Offline
            Posted: March 18, 2013, 10:44 am - IP Logged

            would you tip the clerk if she gave you a good Kwikie?

            Only if I had asked for one.... Wink


              United States
              Member #124498
              March 14, 2012
              7024 Posts
              Offline
              Posted: March 18, 2013, 11:06 am - IP Logged

              Green laugh

                dallascowboyfan's avatar - tiana the-princess-and-the-frog.jpg
                Oklahoma
                United States
                Member #82391
                November 12, 2009
                5482 Posts
                Offline
                Posted: March 18, 2013, 11:33 am - IP Logged

                Come on Maine REALLYWhat?

                I Love Pink & Green 1908


                  United States
                  Member #116272
                  September 7, 2011
                  20244 Posts
                  Offline
                  Posted: March 18, 2013, 11:52 am - IP Logged

                  Come on Maine REALLYWhat?

                  I think "scratch me" would have been a better idea.


                    United States
                    Member #111446
                    May 25, 2011
                    6323 Posts
                    Offline
                    Posted: March 18, 2013, 12:09 pm - IP Logged

                    would you tip the clerk if she gave you a good Kwikie?

                    It would depend on the ultimate payoff.  Type


                      United States
                      Member #116272
                      September 7, 2011
                      20244 Posts
                      Offline
                      Posted: March 18, 2013, 12:10 pm - IP Logged

                      Considering they have at least 6 different scratch tickets, wouldn't they need sub-titles as well? A nice sales slogen like"The all new 'Quickie-Lick me' where you can lick your way to a $1 million"

                        sully16's avatar - sharan
                        Listens to the wind
                        Michigan
                        United States
                        Member #81740
                        October 28, 2009
                        20342 Posts
                        Offline
                        Posted: March 18, 2013, 12:15 pm - IP Logged

                        What next ?

                        There's only one US Flag


                          United States
                          Member #116272
                          September 7, 2011
                          20244 Posts
                          Offline
                          Posted: March 18, 2013, 12:27 pm - IP Logged

                          What next ?

                          They can name tickets after lifestyle choices..... The gay, The Bi, The trans.... The Pot, The Meth, The Doc.

                            rdgrnr's avatar - walt
                            Way back up in them dadgum hills, son!
                            United States
                            Member #73904
                            April 28, 2009
                            14903 Posts
                            Offline
                            Posted: March 18, 2013, 1:02 pm - IP Logged

                            It's insulting to the female employees and should be dropped unless the Lottery Muckety-Mucks also make their female relatives and wives available to be asked for quickies (and you know that would never happen).