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Wyoming Lottery unveils logo

Wyoming LotteryWyoming Lottery: Wyoming Lottery unveils logo
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Meet YoLo the Jackalope, the face of the Wyoming Lottery Corporation.

It beat out the bucking horse and other state icons to star as the centerpiece of the lottery logo.

Warehouse Twenty One, a Cheyenne-based marketing firm, designed YoLo and the insignia. The fictitious critter received its name because it is jumping over those four letters in the logo.

The lottery held an open house Thursday at its offices in Cheyenne to unveil the new insignia, inviting guests to familiarize themselves with a figure that will be on lottery tickets, billboards and other ads throughout the state.

With a nod to the late Converse County legislator and lottery proponent Dave Edwards, the design contractor, staff and a board committee selected a logo featuring Yolo the Jackalope. The critter is seen reaching for a star with the tagline "Just Maybe." Edwards, while alive, frequently introduced lottery bills in the legislature.

"We're excited about bringing YoLo to life as we move forward with the lottery's branding process," lottery CEO Jon Clontz said. "Whether you call him a jackalope or a jackpotalope, YoLo's a distinctly Wyoming character that will become an instantly recognizable symbol of the lottery."

It was noted during discussion of the logo that Y.O.L.O. is an acronym for "You Only Live Once." There was some concern during the committee's deliberations that a cartoon character would create too much appeal to children. Clontz said the jackalope will be "roughed up" a bit to appeal to the older ticket purchasers. One board member opined that "people in the state will fall in love with this logo" because it is fanciful and playful. Y.O.L.O. appears in the words Wyoming Lottery and will stand out under the final design.

Working toward start of sales

The Wyoming Lottery Corporation's board intends to affiliate with the Multi-State Lottery that will offer Mega Millions games to Wyomingites, but it's still not certain when it will start up.

Gov. Matt Mead said today the board should take the time necessary to do things right.

"You only get one chance at this, and if you go before you're ready it'll be a disaster," he said at a press event today.

The lottery staff and eventually the board still need to approve a website development and maintenance contract probably worth more than $100,000. Chief Executive Officer Jon Clontz said that under an existing information technology contract all new computers and related software and equipment have been installed in the corporation's Cheyenne offices.

During a special board meeting yesterday in Casper, the group looked at proposals for banking, social media and finding a company that will handle the gaming activities.

The board also looked at various policy documents that would govern staff and board members' conduct. These included fingerprinting and paying for background checks on all employees and eventually lottery ticket sales personnel; check-signing authority which now includes the new chief financial officer; and an extensive ethics policy that will cover staff and board members. Among the features of the policy is a $100 limit on gifts that may be accepted by board members and staff. Since the corporation is not a state agency in the traditional sense, rules governing the board have to be specially established.

Friday was to be devoted to a day-long board-training session, according to chairman Brian Scott Gamroth.

News story photo(Click to display full-size in gallery)

Star-Tribune, Wyoming Business Report, Lottery Post Staff

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10 comments. Last comment 9 months ago by rdgrnr.
Page 1 of 1
Carvella05's avatar - chick
The lost quadrant of Cape Coral, FL
United States
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January 7, 2013
104 Posts
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Posted: January 31, 2014, 9:31 am - IP Logged

Thumbs UpI like it! Good luck Wyoming players!

BashThe person who says it cannot be done should not interrupt the person who is doing it. –Chinese Proverb 

    rdgrnr's avatar - walt
    -Ridge Runner- Oracle of the Appalachians
    Way back up in them dadgum hills, son!
    United States
    Member #73904
    April 28, 2009
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    Posted: January 31, 2014, 10:31 am - IP Logged

    A Jackelope?

    Bummer.

    I was hoping for a snarling Dick Cheney.

      Jon D's avatar - calotterylogo
      Los Angeles, California
      United States
      Member #103816
      January 5, 2011
      1530 Posts
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      Posted: January 31, 2014, 10:56 am - IP Logged

      It was noted during discussion of the logo that Y.O.L.O. is an acronym for "You Only Live Once."

        RedStang's avatar - threefin zpsd48411ab.jpg
        Dutchess NY
        United States
        Member #121966
        January 21, 2012
        2675 Posts
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        Posted: January 31, 2014, 1:53 pm - IP Logged

        Looks great. Much better then the Tenn one.

          collegem$'s avatar - ts
          Your personality is your business card
          Disney Land
          United States
          Member #92267
          June 3, 2010
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          Posted: January 31, 2014, 6:20 pm - IP Logged

          Yes,

          This one is much better than the other. (new one)

          The creature looks a rabbit..(more of a lucky symbol.) The foot just above the "y" - YO - you..

          Just maybe gives you a happy feeling ...that it is all possible.

          The yellow color meaning there is no harm in playing. They even underlined it,with the yellow..Just making sure we get it.

          Why do you try and y too... just maybe You can win.

          You can shine like a star.

          Then the just maybe kicks in again..as positive or negative thought pattern.

          Are they telling or saying?

          Wear cute pajamas to bed...because you never know who you will meet in your dreams.

            maringoman's avatar - kobold
            Massachusetts
            United States
            Member #37433
            April 14, 2006
            2094 Posts
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            Posted: January 31, 2014, 6:44 pm - IP Logged

            It would be nice if Wyoming can have their lottery up and running before long. It's been a long wait for those who live at the center of that huge state and cannot afford to drive to neighboring states to play the lottery.
            Next stop Alabama Mississippi.

            It's a futile effort.

              CARBOB's avatar - FL LOTTERY_LOGO.png
              ORLANDO, FLORIDA
              United States
              Member #4924
              June 3, 2004
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              Posted: February 1, 2014, 7:59 am - IP Logged

              They should have used an image of the legendary "Mayflower Bar". During Frontier Days, that place is a rocking, spent many hours there. Everyone in the state, knows that place.

                rdgrnr's avatar - walt
                -Ridge Runner- Oracle of the Appalachians
                Way back up in them dadgum hills, son!
                United States
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                April 28, 2009
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                Posted: February 1, 2014, 8:07 am - IP Logged

                They should have used an image of the legendary "Mayflower Bar". During Frontier Days, that place is a rocking, spent many hours there. Everyone in the state, knows that place.

                Looks like it's a hip-hop joint now, CARBOB.

                https://kerouacheyenne.wordpress.com/2010/03/12/mayflower-bar-turns-over-on-kerouacs-birthday/

                  CARBOB's avatar - FL LOTTERY_LOGO.png
                  ORLANDO, FLORIDA
                  United States
                  Member #4924
                  June 3, 2004
                  4307 Posts
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                  Posted: February 1, 2014, 11:46 am - IP Logged

                  What a bummer!! I was there 65-66; 75-81. Have very fond memories. During the 1966 fontier days, some of the bars were open 24 hours a-day. I knew this bartender from The Lamp. I was there about noon and he and his wife walked in the Lamp. He yells at me, come on Bob, we are going to the Mayflower. We walked in the Mayflower and this drunk indian jumps up and shoots a pistol into the ceiling. My friend, tellsm, don't worry, they are blanks. I point to the ceiling and ask him, whats holes from????

                   

                  ridge, you and I would have had a blast!!!!!

                    rdgrnr's avatar - walt
                    -Ridge Runner- Oracle of the Appalachians
                    Way back up in them dadgum hills, son!
                    United States
                    Member #73904
                    April 28, 2009
                    14903 Posts
                    Offline
                    Posted: February 1, 2014, 2:13 pm - IP Logged

                    What a bummer!! I was there 65-66; 75-81. Have very fond memories. During the 1966 fontier days, some of the bars were open 24 hours a-day. I knew this bartender from The Lamp. I was there about noon and he and his wife walked in the Lamp. He yells at me, come on Bob, we are going to the Mayflower. We walked in the Mayflower and this drunk indian jumps up and shoots a pistol into the ceiling. My friend, tellsm, don't worry, they are blanks. I point to the ceiling and ask him, whats holes from????

                     

                    ridge, you and I would have had a blast!!!!!

                    "ridge, you and I would have had a blast!!!!!"

                    Dadgum better believe it, CARBOB!