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Book Review: The Lottery Wars
Review by Joshua Spivak, as published in San Francisco Chronicle, April 7, 2009
All you need is a dollar and a dream. This was the motto for New York Lottery's great ad campaign, and it truly captures the easy-money sales pitch that has turned the lottery into a nationwide success. And it's only growing. Dollars may be in short supply, thanks to the economic collapse, but the dream of instant riches endures.
This is actually an old tale. In The Lottery Wars, Matthew Sweeney takes an incis ...
Apr 7, 2009, 6:39 pm - Lottery News forum
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