Original Blog Entry: 'Avatar' Sets Blu-ray Record

NBey6 — Fri, 23 Apr 2010 21:06:26 GMT

'Avatar' Sets Blu-ray Record

April 23, 2010 | By: Chris Harnick

Not even Blu-ray and DVD release could slow down the record-breaking streak of 'Avatar.'

According to the Hollywood Reporter, James Cameron's blockbuster sold 1.5 million Blu-ray copies in one day, besting the previous champ, 'The Dark Knight.'

Early estimates had retailers selling out of 60 percent of its Blu-ray inventory and 50 percent of its DVDs, a Fox representative told the Hollywood Reporter.

Fans who want to experience 'Avatar' in 3D will have to wait until early next year; Fox reportedly wanted to wait until there were more homes equipped with 3D Blu-ray players.

A special edition of the DVD is expected in November.

'Avatar' remains the highest-grossing film of all-time, taking in over $745 million, domestically, and over $2.7 billion, worldwide.

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