'Avatar' Sets Blu-ray Record
April 23, 2010 | By: Chris Harnick
Not even Blu-ray and DVD release could slow down the record-breaking streak of 'Avatar.'
According to the Hollywood Reporter, James Cameron's blockbuster sold 1.5 million Blu-ray copies in one day, besting the previous champ, 'The Dark Knight.'
Early estimates had retailers selling out of 60 percent of its Blu-ray inventory and 50 percent of its DVDs, a Fox representative told the Hollywood Reporter.
Fans who want to experience 'Avatar' in 3D will have to wait until early next year; Fox reportedly wanted to wait until there were more homes equipped with 3D Blu-ray players.
A special edition of the DVD is expected in November.
'Avatar' remains the highest-grossing film of all-time, taking in over $745 million, domestically, and over $2.7 billion, worldwide.