Arizona Lottery retires gold miner logo

Comment #12

helpmewin — Mon, 10 Nov 2014 14:39:45 GMT

oh i get it now, yeah that's a good one

Comment #11

helpmewin — Mon, 10 Nov 2014 14:37:45 GMT

The Good ones shouldn't need to they have all that Gold

Comment #10

haymaker — Sun, 09 Nov 2014 19:48:29 GMT

LOL Good play on words.

I like the old logo better. Marketing people always have to tinker w/ things.

I hope they leave the Jersey logo the same, it's an outline of the state w/ a 4 leaf clover on it.

Comment #9

noahwill — Sun, 09 Nov 2014 08:16:38 GMT

Much better logo! Nice job

Comment #8

whiteballz — Sat, 08 Nov 2014 12:58:48 GMT

Good call. Miners shouldn't play the lottery.

Comment #7

helpmewin — Sat, 08 Nov 2014 12:40:29 GMT

Good job AZ Lottery

Comment #6

hearsetrax — Sat, 08 Nov 2014 11:26:28 GMT

Comment #5

RedStang — Sat, 08 Nov 2014 06:20:15 GMT

Boring and nothing associated with AZ. Thought the Star belonged to Texas.

Comment #4

Coin Toss — Sat, 08 Nov 2014 05:39:07 GMT

So now a lottery is in on it too, take away everything Americana and replace it with very plain no state pride images.

BOO

Comment #3

HaveABall — Sat, 08 Nov 2014 04:18:14 GMT

Darn. Well, then, bye wistful, cute, nimble pick-axe carrying gold minor

Comment #2

noise-gate — Sat, 08 Nov 2014 02:19:36 GMT

But the old logo could also convey to the people who have been playing for decades to hang in there after all old Codgers have been known to win as well.

Comment #1

music* — Fri, 07 Nov 2014 23:30:19 GMT

My vote is for the NEW Arizona logo. Congratulations to my neighboring State.

Arizona Lottery retires gold miner logo

Lottery Post — Fri, 07 Nov 2014 23:01:36 GMT

The Arizona Lottery announced the retirement of the logo last week, spokeswoman Karen Bach said.

In its place, the lottery's marketing agency, LaneTerralever, has designed a logo featuring a more contemporary style that conveys the fun, entertaining nature of the brand, Bach said.

In place of a spry, bearded prospector kicking up his heels with a pick in one hand and a levitating piece of gold in the other, the Arizona Lottery has opted for a more adult-looking logo featuring cursive writi... [ More ]