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Arizona Lottery retires gold miner logo

Arizona LotteryArizona Lottery: Arizona Lottery retires gold miner logo
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The Arizona Lottery announced the retirement of the logo last week, spokeswoman Karen Bach said.

In its place, the lottery's marketing agency, LaneTerralever, has designed a logo featuring a more contemporary style that conveys the "fun, entertaining nature of the brand," Bach said.

In place of a spry, bearded prospector kicking up his heels with a pick in one hand and a levitating piece of gold in the other, the Arizona Lottery has opted for a more adult-looking logo featuring cursive writing and the outline of a star, she said.

"The color palette is representative of the wide open skies and opportunities in Arizona, both the red and the blue colors give a nod back to the state flag as does our star graphic," Bach said.

The lottery chose the logo based on a year's worth of research talking with retailers, players and lottery staff to better understand who players are and why they are attracted to the brand, she said.

Willie won't be disappearing from lottery tickets in a hurry, however, as most are printed far in advance of their sale to the public, Bach said.

The rollout will begin with the website, electronic billboards and other digital elements. During the next few months, they'll switch out the print billboards, and during the next year, they'll begin to print games featuring the new logo, she said.

News story photo(Click to display full-size in gallery)

News story photo(Click to display full-size in gallery)

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12 comments. Last comment 2 years ago by helpmewin.
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music*'s avatar - nw bookeep.jpg
Happy California
United States
Member #157856
August 2, 2014
1510 Posts
Online
Posted: November 7, 2014, 6:30 pm - IP Logged

 My vote is for the NEW Arizona logo. Congratulations to my neighboring State.  Hurray!

    noise-gate's avatar - images q=tbn:ANd9GcR91HDs4UJhjxO7cmeMQWZ5lB_FOcMLOGicau4V74R45tDgPWrr
    Bay Area - California
    United States
    Member #136477
    December 12, 2012
    4105 Posts
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    Posted: November 7, 2014, 9:19 pm - IP Logged

    But the " old" logo could also convey to the people who have been playing for decades to " hang in there" after all  old Codgers have been known to win as well.

    People who say it cannot be done should not interrupt those who are doing it- George Bernard Shaw.

      HaveABall's avatar - rocket

      United States
      Member #72448
      March 18, 2009
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      Posted: November 7, 2014, 11:18 pm - IP Logged

      Darn.  Well, then, bye wistful, cute, nimble pick-axe carrying gold minor! Lovies

      Having several millions of dollars in my financial accounts means receiving several valuable services each day!

      Disney

        Coin Toss's avatar - shape barbed.jpg
        Zeta Reticuli Star System
        United States
        Member #30470
        January 17, 2006
        10345 Posts
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        Posted: November 8, 2014, 12:39 am - IP Logged

        So now a lottery is in on it too, take away everything Americana and replace it with very plain no state pride images.

        BOO!

        Those who run the lotteries love it when players look for consistency in something that's designed not to have any.

        Lep

        There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

          RedStang's avatar - tallman zps6gf4inoc.jpg
          NY
          United States
          Member #121961
          January 21, 2012
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          Posted: November 8, 2014, 1:20 am - IP Logged

          So now a lottery is in on it too, take away everything Americana and replace it with very plain no state pride images.

          BOO!

          I Agree!  Boring and nothing associated with AZ. Thought the Star belonged to Texas.

            hearsetrax's avatar - 0118

            United States
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            May 21, 2007
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            Posted: November 8, 2014, 6:26 am - IP Logged

            So now a lottery is in on it too, take away everything Americana and replace it with very plain no state pride images.

            BOO!

              helpmewin's avatar - dandy
              u$a
              United States
              Member #106665
              February 22, 2011
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              Posted: November 8, 2014, 7:40 am - IP Logged

              Good job AZ Lottery  Dance

              Let it Snow Snowman

                whiteballz's avatar - Lottery-015.jpg
                Nutley, New Jersey
                United States
                Member #131058
                August 1, 2012
                875 Posts
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                Posted: November 8, 2014, 7:58 am - IP Logged

                Good call. Miners shouldn't play the lottery. Wink

                .

                  noahwill's avatar - Lottery-023.jpg
                  Melbourne
                  Australia
                  Member #160219
                  October 22, 2014
                  42 Posts
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                  Posted: November 9, 2014, 3:16 am - IP Logged

                  Much better logo! Nice job

                    haymaker's avatar - Lottery-012.jpg
                    Egg Harbor twp.south Jersey shore
                    United States
                    Member #112968
                    June 29, 2011
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                    Posted: November 9, 2014, 2:48 pm - IP Logged

                    Good call. Miners shouldn't play the lottery. Wink

                    LOL  Good play on words.

                     

                    I like the old logo better. Marketing people always have to tinker w/ things.

                    I hope they leave the Jersey logo the same, it's an outline of the state w/ a 4 leaf clover on it.

                    Extraordinary Popular Delusions & the Madness of Crowds    -- Charles Mackay  LL.D.

                      helpmewin's avatar - dandy
                      u$a
                      United States
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                      February 22, 2011
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                      Posted: November 10, 2014, 9:37 am - IP Logged

                      Good call. Miners shouldn't play the lottery. Wink

                      I Agree! The Good ones shouldn't need to they have all that GoldParty

                      Let it Snow Snowman

                        helpmewin's avatar - dandy
                        u$a
                        United States
                        Member #106665
                        February 22, 2011
                        19752 Posts
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                        Posted: November 10, 2014, 9:39 am - IP Logged

                        LOL  Good play on words.

                         

                        I like the old logo better. Marketing people always have to tinker w/ things.

                        I hope they leave the Jersey logo the same, it's an outline of the state w/ a 4 leaf clover on it.

                        oh i get it now, yeah that's a good one Green laugh

                        Let it Snow Snowman