Welcome Guest
Log In | Register )
You last visited June 26, 2022, 9:19 am
All times shown are
Eastern Time (GMT-5:00)

Arizona Lottery retires gold miner logo

Nov 7, 2014, 6:01 pm

Share this news story on Facebook
Tweet this news story on Twitter
Arizona LotteryArizona Lottery: Arizona Lottery retires gold miner logoRating:

The Arizona Lottery announced the retirement of the logo last week, spokeswoman Karen Bach said.

In its place, the lottery's marketing agency, LaneTerralever, has designed a logo featuring a more contemporary style that conveys the "fun, entertaining nature of the brand," Bach said.

In place of a spry, bearded prospector kicking up his heels with a pick in one hand and a levitating piece of gold in the other, the Arizona Lottery has opted for a more adult-looking logo featuring cursive writing and the outline of a star, she said.

"The color palette is representative of the wide open skies and opportunities in Arizona, both the red and the blue colors give a nod back to the state flag as does our star graphic," Bach said.

The lottery chose the logo based on a year's worth of research talking with retailers, players and lottery staff to better understand who players are and why they are attracted to the brand, she said.

Willie won't be disappearing from lottery tickets in a hurry, however, as most are printed far in advance of their sale to the public, Bach said.

The rollout will begin with the website, electronic billboards and other digital elements. During the next few months, they'll switch out the print billboards, and during the next year, they'll begin to print games featuring the new logo, she said.

News story photo(Click to display full-size in gallery)

News story photo(Click to display full-size in gallery)

Lottery Post Staff

We'd love to see your comments here!  Register for a FREE membership — it takes just a few moments — and you'll be able to post comments here and on any of our forums. If you're already a member, you can Log In to post a comment.

12 comments. Last comment 8 years ago by helpmewin.
Page 1 of 1
music*'s avatar - DiscoBallGlowing
Fresno, California
United States
Member #157849
August 2, 2014
3959 Posts
Offline

 My vote is for the NEW Arizona logo. Congratulations to my neighboring State.  Hurray!

    Avatar
    * In hot pursuit of $ *
    White Shores- California
    United States
    Member #136471
    December 12, 2012
    6812 Posts
    Offline

    But the " old" logo could also convey to the people who have been playing for decades to " hang in there" after all  old Codgers have been known to win as well.

     * Voice of Reason *   

    * People who say it cannot be done should not interrupt those who are doing it- George Bernard Shaw.

      HaveABall's avatar - rocket

      United States
      Member #72446
      March 18, 2009
      1391 Posts
      Offline

      Darn.  Well, then, bye wistful, cute, nimble pick-axe carrying gold minor! Lovies

      Having several millions of dollars in my financial accounts means receiving several valuable services each day!

      Disney

        Coin Toss's avatar - shape barbed.jpg
        100
        Zeta Reticuli Star System
        United States
        Member #30469
        January 17, 2006
        11659 Posts
        Offline

        So now a lottery is in on it too, take away everything Americana and replace it with very plain no state pride images.

        BOO!

        Those who run the lotteries love it when players look for consistency in something that's designed not to have any. So many systems, so many theories, so few jackpot winners. 

        Lep

        There is one and only one 'proven' system, and that is to book the action. No matter the game, let the players pick their own losers.

          RedStang's avatar - laughing chimp.gif
          NY
          United States
          Member #121955
          January 21, 2012
          3169 Posts
          Offline

          So now a lottery is in on it too, take away everything Americana and replace it with very plain no state pride images.

          BOO!

          I Agree!  Boring and nothing associated with AZ. Thought the Star belonged to Texas.

            hearsetrax's avatar - dbf9afa3cf5f7402577dd638c8fd78e2 r=pg&f=y&s=128&d=robohash

            United States
            Member #52343
            May 21, 2007
            3456 Posts
            Offline

            So now a lottery is in on it too, take away everything Americana and replace it with very plain no state pride images.

            BOO!

              helpmewin's avatar - dandy
              100
              u$a
              United States
              Member #106660
              February 22, 2011
              19967 Posts
              Offline

              Good job AZ Lottery  Dance

              Patriot

                whiteballz's avatar - Lottery-015.jpg
                Nutley, New Jersey
                United States
                Member #131052
                August 1, 2012
                901 Posts
                Offline

                Good call. Miners shouldn't play the lottery. Wink

                .

                  noahwill's avatar - Lottery-023.jpg
                  Melbourne
                  Australia
                  Member #160212
                  October 22, 2014
                  42 Posts
                  Offline

                  Much better logo! Nice job

                    haymaker's avatar - Lottery-012.jpg
                    Egg Harbor twp.south Jersey shore
                    United States
                    Member #112963
                    June 29, 2011
                    4156 Posts
                    Offline

                    Good call. Miners shouldn't play the lottery. Wink

                    LOL  Good play on words.

                     

                    I like the old logo better. Marketing people always have to tinker w/ things.

                    I hope they leave the Jersey logo the same, it's an outline of the state w/ a 4 leaf clover on it.

                    Extraordinary Popular Delusions & the Madness of Crowds    -- Charles Mackay  LL.D.

                      helpmewin's avatar - dandy
                      100
                      u$a
                      United States
                      Member #106660
                      February 22, 2011
                      19967 Posts
                      Offline

                      Good call. Miners shouldn't play the lottery. Wink

                      I Agree! The Good ones shouldn't need to they have all that GoldParty

                      Patriot

                        helpmewin's avatar - dandy
                        100
                        u$a
                        United States
                        Member #106660
                        February 22, 2011
                        19967 Posts
                        Offline

                        LOL  Good play on words.

                         

                        I like the old logo better. Marketing people always have to tinker w/ things.

                        I hope they leave the Jersey logo the same, it's an outline of the state w/ a 4 leaf clover on it.

                        oh i get it now, yeah that's a good one Green laugh

                        Patriot