Arizona Lottery retires gold miner logo
The Arizona Lottery announced the retirement of the logo last week, spokeswoman Karen Bach said.
In its place, the lottery's marketing agency, LaneTerralever, has designed a logo featuring a more contemporary style that conveys the fun, entertaining nature of the brand, Bach said.
In place of a spry, bearded prospector kicking up his heels with a pick in one hand and a levitating piece of gold in the other, the Arizona Lottery has opted for a more adult-looking logo featuring cursive writi ...
Nov 7, 2014, 6:01 pm - Lottery News forum
New Mexico Lottery unveils new logo
The New Mexico Lottery unveiled a new, streamlined logo today, saying it's necessary to be recognizable on social media.
Our new logo keeps the iconic roadrunner because the bird is so important to the image of both the state and the lottery, said New Mexico Lottery CEO David Barden.
In the new interpretation, the roadrunner logo has been fine-tuned for digital media, an environment that didn't exist when the lottery was created 18 years ago.
We're entering a new era of great new game ...
Aug 6, 2014, 10:28 pm - Lottery News forum
New Jersey Lottery signs 15-year deal with Northstar NJ
Private company to take over marketing, sales, other functions
Scientific Games Corporation today announced that Northstar New Jersey Lottery Group, LLC ( Northstar NJ ) has signed a long-term agreement to provide marketing, sales and other services to the New Jersey Lottery.
Services under the agreement are expected to begin on October 1, 2013 following a transition period and end on June 30, 2029.
Northstar NJ is a joint venture comprised of Scientific Games New Jersey LLC, a subsidia ...
Jun 21, 2013, 9:44 am - Lottery News forum
That was fast: No more 'Kwikies' for Maine Lottery
The odds have dropped to zero for scratch tickets becoming Kwikies.
The Maine Bureau of Alcoholic Beverages and Lottery Operations announced in a Monday press release that it no longer plans to brand the state's scratch tickets as Kwikies.
The Maine State Lottery is sensitive to the concerns of retailers and consumers alike, said Gerry Reid, director of Bureau of Alcoholic Beverages and Lottery Operations. We recently tested a new brand name for our instant ticket games, and the initial ...
Mar 19, 2013, 4:27 pm - Lottery News forum
Maine lottery scratch tickets may get new controversial name
The Maine State Lottery may soon give a name to its scratch tickets for the first time, but the name isn't sitting well with everyone.
A few weeks ago, the Maine State Lottery sent a pamphlet out to its 1,300 retailers, saying it plans to name the tickets Kwikies.
I thought that's going to be real uncomfortable for my girls behind the register to have guys come in and say 'Hey, give me a Kwikie,' said David Welch, owner of Village Market in Fairfield.
In slang terms, a quickie is a sh ...
Mar 18, 2013, 7:59 am - Lottery News forum
Va. Lottery's Lady Luck hangs up her wand
The personification of the Virginia Lottery for more than two decades, Lady Luck, is retiring.
Addressing a group of retailers Friday, lottery Executive Director Paula I. Otto said the Lady Luck character, played by Melanie MacQueen, is hanging up her wand.
The new face of the lottery is Game Guy, actor Jason Kypros, the central character in the lottery's We're Game ad campaign.
The Lady Luck image of a disheveled, wry fairy princess has been associated with the lottery since 1990, when ...
Mar 2, 2013, 8:10 pm - Lottery News forum
N.C. Gov. says lottery ads are 'annoying'
State legislators are proposing to revamp the way money from the North Carolina Education Lottery is spent after statewide scrutiny of its advertising practices.
Gov. Pat McCrory suggested in his State of the State address last week that lottery money should be allocated to fund more technology in schools.
I'm recommending that we pursue legislation to reallocate a portion of money away from the bloated and frankly annoying advertising and the large administration cost of the lottery comm ...
Feb 27, 2013, 10:49 am - Lottery News forum
GTECH picked to run Indiana Lottery
The Hoosier Lottery board voted Wednesday to hire a private company to oversee sales, marketing and other operations with the goal of earning the state about $2.1 billion in additional revenue through 2028.
The board chose Rhode Island-based GTECH which provides similar services to the Illinois lottery and provides some computerized game services in Kentucky at the recommendation of Hoosier Lottery officials, who conducted an expansive review of the two companies vying for the 15-year contrac ...
Oct 3, 2012, 8:19 pm - Lottery News forum
NJ moves to privatize lottery sales, marketing
Four companies interested in running portions of the New Jersey Lottery attended a mandatory information session in Trenton last Thursday, the first step toward privatization.
The state Treasury Department is looking to hand over sales and marketing operations to a private vendor next year. The state would retain ownership of the lottery under the plan, and state employees would continue to manage its operations though those jobs are not guaranteed.
New Jersey has the eighth largest state ...
Sep 11, 2012, 12:24 pm - Lottery News forum
Lottery leaders convene in D.C. to discuss future of games
La Fleur's annual symposium draws hundreds of lottery personnel, vendors
By Todd Northrop
This week leaders from nearly every U.S. and Canadian lottery met in Washington, D.C. at the annual La Fleur's Lottery Symposium to discuss the future of government lotteries, especially with regard to Internet sales and play.
Emboldened by a U.S. Department of Justice opinion issued in Dec. of last year clarifying that the Wire Act only has bearing on sports wagering, state lotteries have immediat ...
Apr 26, 2012, 3:40 pm - Lottery News forum