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Newspaper to decline advertising from N.C. Lottery CommissionNews Story
Days before North Carolina launches its lottery with scratch-off ticket sales, television and radio ads are being rolled out across the state. But the publisher of one small paper in eastern North Carolina says he's not going to be taking any lottery advertising. A scam carried out by our state government is no less a scam, wrote Bart Adams, publisher and editor of The Daily Record of Dunn, in a column last week. And ads from the North Carolina Lottery Commission which will no doubt entice
Mar 27, 2006, 6:19 pm - Lottery News

Big week ahead for N.C. lotteryNews Story
The North Carolina Education Lottery gets under way this week and several major events are planned. On Monday the first advertising will hit radio and television. The ads will be teasers to let consumers know that the lottery starts Thursday. By Wednesday thousands of tickets will be in the hands of more than 4,000 retailers. Then, the first ticket will be sold in North Carolina at 6 a.m. Thursday. Pamphlets will be available at retailers explaining how to play the games and what you
Mar 27, 2006, 11:54 am - Lottery News

Illinois Lottery hires Bernie MacNews Story
Add comedian Bernie Mac to the list of people who've hit the lottery jackpot. Mac is receiving $500,000 for about 2-1/2 days of work endorsing a new state lottery game in what lottery officials are calling a phenomenal deal because of the success of his television show. But Mac's six-figure paycheck is drawing criticism from state lawmakers who would like to see the money spent elsewhere. For nearly $23,000 an hour, Mac will lend his name and likeness for two TV ads, two radio ads and
Mar 20, 2006, 7:26 am - Lottery News

First proposed N.C. lottery ad beats to different drummerNews Story
The first television commercial for the North Carolina Education Lottery apparently will be looking literally to drum up support. In a concept draft of the ad released by the lottery commission late Tuesday, a man sits in a chair in his home, starting to scratch off a lottery ticket with a coin. Then a drum roll is heard, and the man gives an excited look to his wife before a marching band walks through their living room and plays a fight song. A narrator then talks about the new lottery,
Mar 15, 2006, 6:44 am - Lottery News

N.C. Lottery finally gets a logoNews Story
It may not be pretty, but at least the North Carolina Lottery finally has adopted a symbol to represent itself. The state's lottery logo will reflect the character of the state, not a generic burst of fireworks. At a commission meeting last week, Tom Shaheen, the lottery's executive director, presented a proposed logo with a flourish, removing a sheet from a logo perched on an easel - but that clearly puzzled some commissioners. After scrapping the failed attempt, officials today approved
Feb 22, 2006, 11:30 am - Lottery News

New N.C. Lottery ad agency picked after earlier winner withdrawsNews Story
The North Carolina lottery hired a new ad agency Tuesday to promote its games now less than six weeks from the start after the agency that originally won the job refused to put up a $500,000 bond to ensure its vendors were paid. The firm Wray Ward Laseter of Charlotte takes over a three-year contract to lead the lottery's projected $8 million a year advertising campaign. Howard Merrell Partners of Raleigh, the top bidder last week, quit a few days after winning the contract Feb. 14.
Feb 21, 2006, 12:20 pm - Lottery News

N.C. Lottery accepts bids for $8 million ad contractNews Story
Four North Carolina agencies submitted proposals for the advertising contract on the state's new $8 million lottery account, the lottery said. Mullen in Winston-Salem and Howard Merrell Partners in Raleigh, both Interpublic Group shops, and independents Wray Ward Laseter and Douglas Displays, both of Charlotte, submitted bids for the account. The bids were opened late Friday at the lottery's offices in Cary, N.C. A three-person panel of lottery executives will cut the field to three final
Jan 31, 2006, 7:41 am - Lottery News

N.C. Lottery opens period for advertising bidsNews Story
The North Carolina Education Lottery opened the bidding Wednesday for its advertising contract.The 86-page request for proposal states the lottery commission intends to hire only one firm to help market scratch-off ticket games, which are projected to begin in early April, and automated numbers games, which could start in mid-June.Firms must have their bids to the commission by Jan. 27, according to the tentative schedule released by the commission. Finalists will be announced Feb. 1, and the co
Jan 12, 2006, 9:36 am - Lottery News

Will gamble on lottery revenue pay off for N.C.?News Story
Research shows more money goes to schools, but ad blitz may have unintended costs The states now offering lotteries do not simply make a product available in order to accommodate the widespread taste for buying a low-priced chance at a big prize. They seek to foster that taste. ...The state lottery agencies have in fact evolved into a new breed of government agency created in the mold of the modern corporation with its eyes firmly fixed on the bottom line. So wrote Charles Clotfelter and Philip
Sep 19, 2005, 12:27 pm - Lottery News

N.C. lottery bill limits commercialsNews Story
North Carolina lawmakers are slapping limits on how much a proposed lottery can spend on advertising and what the commercials can say, but they may have underestimated both.The General Assembly is scheduled to vote this week on a state budget that includes a lottery. The lottery would be limited to spending 1 percent of its revenue on advertising. That figure, while in line with many lotteries, may not be enough for a lottery's first year. When we started out, we spent 3.1 percent, said Virgini
Aug 9, 2005, 12:35 pm - Lottery News