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Mass. Lottery advertising will focus on jackpots, not scratch tickets
Sometime before the end of the year, television viewers will be treated to their first glimpse of advertising for the Massachusetts Lottery in nearly a decade.The new $5 million advertising campaign will focus on encouraging casual players to plunk down money for jackpot games like Megabucks and Mega Millions, while steering clear of plugging games like scratch tickets and Keno, according to state Treasurer Tim Cahill.Cahill said he wants to boost Lottery revenues among higher income and casual ...
Oct 3, 2003, 2:46 pm - - Lottery News forum
