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'Star Wars' Stamps Enter Our Galaxy


(March 28) -- Letter writers soon will be able to put pen to paper, slip it into an envelope — and seal it with a Sith.

A set of 15 commemorative stamps featuring characters from Star Wars is set to be unveiled today by the U.S. Postal Service in what may be the most popular philatelic event since Skinny Elvis beat out Fat Elvis in the early 1990s.

The stamps will be revealed this morning at the historic Chinese Theatre in Hollywood, one of a handful of theaters that showed the original Star Wars when it opened May 25, 1977.

To commemorate that 30th anniversary, the stamps will go on sale May 25, USPS marketing director Anita Bizzotto says, joking, "Two big Forces are uniting."

The Citizen Stamp Advisory Committee's decision to recognize Jedi, droids and evil Sith lord Darth Vader is part of the Postal Service's tradition of paying tribute to pop culture.

"We've done Disney characters, Jim Henson  and the Muppets, Hershey's kisses and comic book characters," Bizzotto says. "Star Wars is part of our culture. It speaks to all generations."

Star Wars creator George Lucas  was not involved in the process, but "he blessed the idea of it, and when the artwork was finished, he loved it," says Howard Roffman, president of Lucas Licensi

Roffman compares the new stamps to the installation of Star Wars droids R2-D2 and C-3PO in the Smithsonian Institution's National Museum of American History. "It's an acknowledgment of something that has become … more than a passing fad," he says.
The 15 stamps will span all six movies, prequels as well as the original trilogy, he adds.

In the era of e-mail, text-messaging and cellphones, there is also a hope that the high-tech fantasy world of Star Wars will inspire a new wave of low-tech correspondence.

"Anything we can do to make the notion of mailing exciting and fun, and maybe get children engaged in letter writing, is a great thing to do, and there's value for us in that," Bizzotto says.

Stamps such as this also can pump revenue into the Postal Service because many collectors will buy the stamps but never use them, she says.

About 500 million Elvis Presley stamps were sold when they made their debut in 1993, and Bizzotto says a similar number of Star Wars stamps will be produced.

The one previewed of Princess Leia (Carrie Fisher) sending R2-D2 with an urgent call for help to Jedi knight Obi-Wan Kenobi, is particularly appropriate, Bizzotto says: "We like to think of that as mail being sent through R2-D2."
By Anthony Breznican
USA Today
Entry #1,039


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