First article great read. Second article states individual backlash.

Get Woke, Go Broke

"...... Expensify took in  $108 million in 2018, but I’d hate to be one of his investors at this point. The compulsion to slam half the country, half his customers, for “thinking wrong” is the suicide bombing of the business world.

That’s what the left is - the equivalent of a terrorist organization. They demand conformity, they demand obedience. Deviate from what is acceptable and you are the enemy. And nothing is beyond the pale when it comes to defeating or destroying the enemy.

There is no corresponding purity demand on the right, Republicans fight with each other almost more often than they do with Democrats....."

https://townhall.com/columnists/derekhunter/2020/10/27/get-woke-go-broke-n2578798

Expensify users drop company after left-wing CEO sends unsolicited email telling users to vote for Biden

https://www.theblaze.com/news/expensify-users-drop-company-over-mass-email