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Domino's Pizza Gives 11,000 free pizza away by mistake
Published:
Updated:
The Cincinnati Enquirer
Thursday, April 2, 2009
Domino's Forced to "Bailout" Franchise Owners After Gaffe
Domino's Pizza is out thousands ... of free pizzas, that is, after someone discovered an online promotion the company scrapped, but failed to deactivate.
Someone entered "bailout" in the Domino's promo code window on their website and discovered he would be eligible for a free medium pizza.
You can imagine the "feeding frenzy" once word hit the Web and Twitter on Monday night, and 11,000 free pizzas were delivered before the code was deactivated Tuesday morning.
Besides failing to deactivate the promo, it looks like they never fully implemented it, as there shold have been some limits to prevent the overuse of the code.
Domino's has strepped up and agreed to bail out its franchisees, picking up the tab as it obviously should have, since it was the company's mistake.
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