Daily Telegraph UK

Published: 7:00AM BST 06 Jul 2009

The "Mumbo Jumbo" coaster at the Flamingo Land Park, near Malton, North Yorks, plunges passengers down 112 degrees and puts them through similar forces to those experienced by jet pilots.

The £4 million ride, which lasts for 38 seconds, has been confirmed as the world's steepest by Guinness World of Records.

As well as the drop, the ride boasts another 30-foot plunge and the ability to throw riders round thrilling corners.

Gordon Gibb, Chief Executive of the park, said: "This is a fantastic achievement for Flamingo Land. We are extremely proud of our new ride. It's a world beater, and it definitely puts us in the theme park premier league.

"There's nothing like it anywhere in the UK or Europe. In fact, you'd have to travel to Indiana Beach in the USA to come anywhere close and even then, our 'coaster is steeper by one degree.

"It is exciting for a relatively small family business like Flamingo Land to be punching well above its weight. Mumbo Jumbo looks set to become a National icon, we are all very excited.

Mr Gibb's family have owned the park, which attracts nearly 1.5 million visitors a year, for 32 years, with the 33-year-old taking the reins as a teenager.

"The name is meant to be a tongue-in-cheek description of the way other theme parks boast about their new rides and attractions. We're not talking mumbo jumbo - our new rollercoaster is definitely the real deal."

Carl Saville from Guinness World of Records said: "Now it has successfully completed ten rides it has definitely claimed the world record.

"We have confirmed that the angle of descent in a particular part of the ride is 112 degrees which constitutes a new world record."